How popular isEXACT in search?
In September 2026, there were an estimated 450K branded searches for EXACT worldwide which is up 49.5% over the last 12 months. EXACT holds 10.5% estimated Share of Search among pipe cutter brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which pipe cutter brands compete with EXACT?
Share of Search by month for Milwaukee, Makita, DeWalt, EXACT, Knipex, Lenox. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | EXACT | Knipex | Lenox |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.9% | 28.2% | 13.5% | 6% | 4% | 3.3% |
| Nov 2025 | 43.6% | 27.8% | 16% | 4.8% | 3.9% | 3.9% |
| Dec 2025 | 45.3% | 24% | 16.7% | 5% | 4.1% | 5% |
| Jan 2026 | 43.4% | 23.3% | 15.9% | 8.7% | 4.8% | 3.9% |
| Feb 2026 | 45.5% | 23.9% | 16.7% | 6.1% | 5% | 2.7% |
| Mar 2026 | 42.6% | 27% | 15.7% | 7% | 4.7% | 3.1% |
| Apr 2026 | 44.7% | 24% | 16.4% | 7.3% | 4.9% | 2.7% |
| May 2026 | 43.9% | 23.9% | 16.2% | 8.8% | 4% | 3.2% |
| Jun 2026 | 43.9% | 23.9% | 16.2% | 8.8% | 4% | 3.2% |
| Jul 2026 | 47.4% | 21% | 14.2% | 9.5% | 4.3% | 3.5% |
| Aug 2026 | 43.6% | 23.7% | 16% | 8.8% | 4.8% | 3.2% |
| Sep 2026 | 42.6% | 23.4% | 15.7% | 10.5% | 4.7% | 3.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.6% | 1.8M | 0% | -0.9 points | |
| 2, held 2nd | 23.4% | 1M | +1.1% | -0.3 points | |
| 3, held 3rd | 15.7% | 673K | 0% | -0.3 points | |
| 4, held 4th | 10.5% | 450K | +22.3% | +1.7 points | |
| 5, held 5th | 4.7% | 201K | 0% | -0.1 points | |
| 6, held 6th | 3.1% | 135K | 0% | -0.1 points |
42.6%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.9 points.
2.
Makita23.4%
Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share -0.3 points.
3.
DeWalt15.7%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.
EXACT10.5%
Held 4th. 450K estimated branded searches, +22.3% vs prior month. Share +1.7 points.
5.
Knipex4.7%
Held 5th. 201K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
Lenox
3.1%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between EXACT and its closest rivals
Every comparison with EXACT
5 comparisons
How has branded search demand for EXACT changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for EXACT worldwide rose from 301K to 450K.
- Across the 12 months ending September 2026, EXACT’s estimated Share of Search among pipe cutter brands worldwide increased from 6% to 10.5%.
- Across the 12 months ending September 2026, EXACT’s estimated Share of Search among pipe cutter brands worldwide peaked at 10.5% in September 2026 and was lowest at 4.8% in November 2025.
How did search popularity change for pipe cutter brands worldwide in September 2026?
4 changes

In September 2026, EXACT gained estimated Share of Search among pipe cutter brands worldwide, from 8.8% to 10.5%.

In September 2026, Milwaukee lost estimated Share of Search among pipe cutter brands worldwide, from 43.6% to 42.6%.

Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Lenox worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How is EXACT measured?
Brandwave collects information about searches that people make online using EXACT’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- exact
Who owns EXACT?
EXACT is owned by Henry Schein One. Brandwave does not track any other brands owned by Henry Schein One.
Do you work for EXACT? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is EXACT your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.