Brandwave

How popular isDelta?

In September 2026, people searched for Delta by name about 1,600 times worldwide, a 15.8% decrease from the previous year. These searches made up 16.4% of all global scroll saw brand searches, placing Delta third out of six brands. When we asked both ChatGPT and Google AI Overviews about scroll saw brands, Delta appeared in one of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Delta is the third most searched of 6 competitors and the fourth most recommended in AI answers.

  1. DeWaltShare of searches 29.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. HegnerShare of searches 29.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. DeltaShare of searches 16.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. WENShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. ExcaliburShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

+1 more

Delta website (opens in a new tab)

Follow Delta and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top scroll saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Delta was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Delta is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. WEN2nd
  3. Jet3rd
  4. Delta4th
  5. Excalibur5th
  6. Hegner6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WEN4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hegner1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Delta1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Excalibur1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about scroll saw brands

5 answers

  • Asked ChatGPT

    “What's the best scroll saw for a beginner?”

    1. 1WEN
    2. 2DeWalt

  • Asked ChatGPT

    “Which scroll saw brand is best?”

    1. 1DeWalt
    2. 2Jet
    3. 3WEN
    4. 4Hegner

  • Asked ChatGPT

    “What scroll saw should I buy for fretwork?”

    1. 1DeWalt
    2. 2WEN
    3. 3Excalibur

  • Searched Google, AI Overview

    “scroll saw”

    1. 1WEN
    2. 2DeWalt

  • Searched Google, AI Overview

    “best scroll saw”

    1. 1DeWalt
    2. 2Delta
    3. 3Jet

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which scroll saw brands compete with Delta?

Delta against scroll saw brands worldwide, by month

Share of searches by month for DeWalt, Hegner, Delta, WEN, Excalibur, Jet. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltHegnerDeltaWENExcaliburJet
Oct 202531.8%32.7%16.8%8.8%6.4%3.4%
Nov 202534.8%29.2%15%10.3%7%3.8%
Dec 202536.6%25.1%12.9%16.3%6%3.3%
Jan 202647.9%21.9%9.5%14.2%4.3%2.3%
Feb 202637.9%16.7%9.2%31%3.4%1.8%
Mar 202634.5%17.8%8.4%34.5%3.1%1.7%
Apr 202651.5%12.9%8.3%22.9%3.1%1.4%
May 202643.8%13.4%8.7%29.2%3.2%1.7%
Jun 202628.2%29.1%15.3%18.8%5.6%3.1%
Jul 202628.5%24%15.4%22.6%7%2.5%
Aug 202631.6%27%17.4%14.1%6.4%3.5%
Sep 202629.8%29.8%16.4%13.3%7.4%3.3%

  1. 1.DeWalt

    29.8%

    Held 1st. 2.9K estimated branded searches, 0% vs prior month. Share -1.8 points.

  2. 2.Hegner

    29.8%

    Held 2nd. 2.9K estimated branded searches, +16.9% vs prior month. Share +2.8 points.

  3. 3.Delta

    16.4%

    Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -1 points.

  4. 4.WEN

    13.3%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Excalibur

    7.4%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share +1 points.

  6. 6.Jet

    3.3%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share -0.2 points.

DeWalt sells other things too, so only its searches that name this product count here, like “dewalt scroll saw”.

Compare popularity between Delta and its closest rivals

Every comparison with Delta

5 comparisons

How has branded search demand for Delta changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Delta worldwide fell from 1.9K to 1.6K.
  • Across the 12 months ending September 2026, Delta’s share of searches among scroll saw brands worldwide peaked at 17.4% in August 2026 and was lowest at 8.3% in April 2026.

How did search popularity change for scroll saw brands worldwide in September 2026?

6 changes

  1. In September 2026, Hegner gained share of searches among scroll saw brands worldwide, from 27% to 29.8%.

  2. In September 2026, Excalibur gained share of searches among scroll saw brands worldwide, from 6.4% to 7.4%.

  3. In September 2026, DeWalt lost share of searches among scroll saw brands worldwide, from 31.6% to 29.8%.

  4. In September 2026, Delta lost share of searches among scroll saw brands worldwide, from 17.4% to 16.4%.

  5. In September 2026, WEN lost share of searches among scroll saw brands worldwide, from 14.1% to 13.3%.

  6. Estimated monthly branded searches for Jet worldwide fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

How are Delta’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Delta’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • delta scroll saw

Do you work for Delta? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Delta your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free