Brandwave

Compare Amazon, eBay and Temu

In September 2026, Amazon drew 62.8% of estimated branded searches across these three brands in Australia, ahead of eBay at 23.1%.

All three are online marketplaces in Australia. See all online marketplaces

Brands in this comparisonAny 10 or fewer published brands in Australia
  • Amazon
  • eBay
  • Temu

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How these brands compare month by month

Share of Search here is each brand's branded searches divided by the total for the brands in this comparison. Add or remove a brand and every share is worked out again.

  • Amazon
  • eBay
  • Temu
Amazon, eBay and Temu in Australia, by month

Share of searches by month for Amazon, eBay, Temu. The figures are in the table below the chart.

View monthly share of searches table
MonthAmazoneBayTemu
Oct 202558%26.1%15.9%
Nov 202559.9%26.7%13.4%
Dec 202564.5%23.7%11.8%
Jan 202658%26.1%15.9%
Feb 202658%26%15.9%
Mar 202658%26.1%15.9%
Apr 202659.7%26.9%13.4%
May 202658%26.1%15.9%
Jun 202662.8%23.1%14.1%
Jul 202667.4%20.2%12.4%
Aug 202667.4%20.2%12.4%
Sep 202662.8%23.1%14.1%

  1. 1.Amazon

    62.8%

    Held 1st. 3.7M estimated branded searches, -18.3% vs prior month. Share -4.6 points.

  2. 2.eBay

    23.1%

    Held 2nd. 1.3M estimated branded searches, 0% vs prior month. Share +2.8 points.

  3. 3.Temu

    14.1%

    Held 3rd. 823K estimated branded searches, 0% vs prior month. Share +1.7 points.

How the Brand Demand Index is measured