Brandwave

The Critical Slide Society vs Volcom:Which is more popular?

In September 2026, Volcom had more branded searches than The Critical Slide Society among surf brands in Australia. Volcom had about 8,100 branded searches, while The Critical Slide Society had 1,300. Volcom made up 3% of all surf brand searches we track, and The Critical Slide Society accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about surf brands, Volcom appeared in two of the five answers and The Critical Slide Society in one. Volcom was mentioned before The Critical Slide Society in two out of three answers that named either.

Among surf brands in Australia in September 2026

Who do people search for more?

Volcom, about 6 searches for every 1 for The Critical Slide Society

Volcom 8.1K searchesThe Critical Slide Society 1.3K searches

Who does AI mention more?

Volcom, mentioned in 2 of 5 answers, The Critical Slide Society in 1

Volcom in 2 of 5The Critical Slide Society in 1 of 5

Who does AI recommend more?

Volcom, named ahead of The Critical Slide Society in 2 of 3 answers

Volcom first in 2The Critical Slide Society first in 1

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Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Volcom was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The Critical Slide Society was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Volcom was listed before The Critical Slide Society in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Rhythm4th
  5. Volcom5th
  6. Ocean & Earth6th
  7. Vissla7th
  8. O'Neill8th
  9. Afends9th
  10. +3 more
  11. The Critical Slide Society13th
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vissla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Critical Slide Society1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about surf brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is The Critical Slide Society or Volcom more popular in search?

This chart shows how often people search Google for The Critical Slide Society and Volcom by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.

The Critical Slide Society and Volcom among surf brands in Australia, by month

Share of searches by month for Volcom, The Critical Slide Society. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlAfendsRoxyDeus Ex MachinaVolcomRhythmMamboO'NeillQuiksilverRustyOcean & EarthSalty CrewVisslaThe Critical Slide Society
Oct 202523.4%28.6%15.7%8.6%5.7%3.8%3.1%2.1%1.7%2.6%1.1%1.1%1.1%0.62%0.62%
Nov 202521.9%26.6%21.9%8%4.4%4.4%2.4%1.3%1.6%2.9%1.6%0.87%1.1%0.58%0.58%
Dec 202524.4%29.7%13.3%7.3%4.9%3.3%2.7%4.9%1.5%2.7%1.8%1.2%1.2%0.65%0.65%
Jan 202624.2%29.6%16.2%7.3%4.8%3.2%3.2%2.2%1.8%2.2%1.4%1.4%0.95%0.79%0.62%
Feb 202623.7%23.7%19.4%7.1%5.8%3.9%3.9%3.2%2.1%2.6%1.4%1.1%0.91%0.62%0.62%
Mar 202620.7%25.3%20.7%6.2%7.6%3.4%3.4%2.8%2.3%2.8%1.8%1%1%0.67%0.54%
Apr 202621.7%26.6%17.8%6.5%6.5%3.6%3.6%2.9%2.4%2.9%1.9%1.3%1.1%0.83%0.57%
May 202624%24%16%7.2%7.2%3.9%3.9%3.2%2.6%2.6%1.7%1.2%1.2%0.77%0.63%
Jun 202621.1%21.1%25.8%7.7%5.2%4.2%3.5%2.3%2.3%2.3%1.5%1%0.81%0.56%0.43%
Jul 202624.5%24.5%16.4%9%6%4%3.3%2.7%2.2%2.7%1.4%1.2%0.94%0.64%0.5%
Aug 202623.9%23.9%16%8.7%7.1%3.9%3.9%2.6%2.1%2.6%1.4%1.2%1.2%0.77%0.63%
Sep 202627.6%22.6%18.5%10.1%5.5%3%2.5%2%2%2%1.3%0.9%0.9%0.6%0.48%

How has the The Critical Slide Society and Volcom comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia surf brands in September 2026?

2 changes

  1. In September 2026, Volcom lost share of searches among surf brands in Australia, from 3.9% to 3%.

  2. Estimated monthly branded searches for The Critical Slide Society in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using The Critical Slide Society’s and Volcom’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

The Critical Slide Society

1 branded search term

  • the critical slide society

Volcom

1 branded search term

  • volcom

How the Brand Demand Index is measured

Other head-to-heads among surf brands

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