Brandwave

St. Agni vs Viktoria & Woods:Which is more popular?

In September 2026, St. Agni had more branded searches than Viktoria & Woods among designer fashion labels in Australia. St. Agni had about 33,100 branded searches, while Viktoria & Woods had 22,200. St. Agni made up 5.4% of all designer fashion label searches we track, and Viktoria & Woods accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, St. Agni appeared in three of the five answers and Viktoria & Woods in none.

Among designer fashion labels in Australia in September 2026

Who do people search for more?

St. Agni, about 49% more searches than Viktoria & Woods

St. Agni 33.1K searchesViktoria & Woods 22.2K searches

Who does AI mention more?

St. Agni, mentioned in 3 of 5 answers, Viktoria & Woods in 0

St. Agni in 3 of 5Viktoria & Woods in 0 of 5

Who does AI recommend more?

St. Agni, the only one of the two named

St. Agni first in 3Viktoria & Woods never named

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St. Agni was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Viktoria & Woods did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aje1st
  2. Camilla and Marc2nd
  3. Christopher Esber3rd
  4. Camilla4th
  5. Zimmermann5th
  6. Rebecca Vallance6th
  7. Shona Joy7th
  8. Alémais8th
  9. St. Agni9th
  10. +3 more
  11. Viktoria & Woods–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aje5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camilla and Marc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zimmermann3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alémais3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St. Agni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christopher Esber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shona Joy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rebecca Vallance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Viktoria & Woods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is St. Agni or Viktoria & Woods more popular in search?

This chart shows how often people search Google for St. Agni and Viktoria & Woods by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in Australia.

St. Agni and Viktoria & Woods among designer fashion labels in Australia, by month

Share of searches by month for St. Agni, Viktoria & Woods. The figures are in the table below the chart.

View monthly share of searches table
MonthAjeBec + BridgeScanlan TheodoreCamilla and MarcShona JoyZimmermannAlémaisRebecca VallanceSir the LabelSt. AgniViktoria & WoodsFaithfull the BrandChristopher EsberSass & BideCamilla
Oct 202520.2%16.4%9%6.1%7.4%7.4%4.1%6.1%6.1%4.9%4.1%2.7%1.8%3.3%0.48%
Nov 202524.6%16.5%7.4%6%7.4%7.4%4%4%6%4.9%4%2.7%1.2%3.3%0.39%
Dec 202522.4%18.3%8.2%5.5%4.5%8.2%4.5%3.7%6.7%5.5%4.5%3.7%1.3%2.5%0.53%
Jan 202617.7%17.7%7.9%5.3%6.5%6.5%4.4%4.4%5.3%5.3%4.4%2.9%1.6%9.7%0.51%
Feb 202619.4%15.9%10.7%7.1%7.1%5.8%3.9%4.8%5.8%5.8%4.8%2.1%1.7%3.2%1.7%
Mar 202623%15.4%10.3%6.9%6.9%6.9%3.8%4.6%5.6%5.6%4.6%2.1%1.7%2.1%0.68%
Apr 202623.6%15.8%10.6%7.1%5.8%5.8%3.9%4.7%4.7%7.1%4.7%1.7%1.4%2.1%0.86%
May 202623.3%15.6%10.5%7%5.7%7%3.8%4.7%4.7%7%4.7%1.7%1.7%2.1%0.45%
Jun 202624.2%13.3%10.8%7.3%8.9%7.3%3.2%4.9%4.9%5.9%4%1.8%1.5%1.8%0.41%
Jul 202621.2%14.2%11.6%6.4%6.4%7.8%4.3%5.2%5.2%6.4%5.2%2.3%1.6%1.9%0.36%
Aug 202621.9%14.7%9.8%6.6%8%6.6%4.4%5.4%5.4%6.6%4.4%2.4%2%1.6%0.35%
Sep 202621.9%17.8%9.8%6.6%6.6%6.6%5.4%5.4%5.4%5.4%3.6%2.4%1.6%1.3%0.47%

How has the St. Agni and Viktoria & Woods comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia designer fashion labels in September 2026?

3 changes

  1. In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches.

  2. In September 2026, St. Agni lost share of searches among designer fashion labels in Australia, from 6.6% to 5.4%.

  3. In September 2026, Viktoria & Woods lost share of searches among designer fashion labels in Australia, from 4.4% to 3.6%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using St. Agni’s and Viktoria & Woods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

St. Agni

1 branded search term

  • st agni

Viktoria & Woods

1 branded search term

  • viktoria and woods

How the Brand Demand Index is measured

Other head-to-heads among designer fashion labels

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