Brandwave

SMA vs SolarEdge:Which is more popular?

In September 2026, SMA had more branded searches than SolarEdge among solar inverter brands in Australia. SMA had about 390 branded searches, while SolarEdge had 170. SMA made up 4.1% of all solar inverter brand searches we track, and SolarEdge accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about solar inverter brands, SMA and SolarEdge each appeared in one of the four answers. SMA and SolarEdge were each mentioned first in one of the two answers that named either.

Among solar inverter brands in Australia in September 2026

Who do people search for more?

SMA, about 2 searches for every 1 for SolarEdge

SMA 390 searchesSolarEdge 170 searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

SMA in 1 of 4SolarEdge in 1 of 4

Who does AI recommend more?

Each is named first in 1 of 2 answers.

SMA first in 1SolarEdge first in 1

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Top solar inverter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SMA and SolarEdge were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. SMA and SolarEdge were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sungrow1st
  2. Fronius2nd
  3. Enphase3rd
  4. GoodWe4th
  5. SMA5th
  6. SolarEdge6th
  7. Huawei6th
  8. Growatt–
  9. Solis–
  10. Fox ESS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sungrow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enphase3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GoodWe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SMA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SolarEdge1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huawei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Growatt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fox ESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about solar inverter brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is SMA or SolarEdge more popular in search?

This chart shows how often people search Google for SMA and SolarEdge by name. Each line represents a brand's share of searches for all ten solar inverter brands we track, month by month, from searches in Australia.

SMA and SolarEdge among solar inverter brands in Australia, by month

Share of searches by month for SMA, SolarEdge. The figures are in the table below the chart.

View monthly share of searches table
MonthFroniusGoodWeGrowattSungrowSolisSMAEnphaseFox ESSSolarEdgeHuawei
Oct 202529.8%16.3%16.3%16.3%8.8%3.3%3.2%2.6%1.8%1.8%
Nov 202528%14.8%14.8%18.6%10.1%3.7%3%3%2.5%1.6%
Dec 202529.7%15.7%15.7%15.7%10.7%3.2%3.1%3.2%1.7%1.4%
Jan 202630.5%16.6%13.2%16.6%9%3.3%4%2.7%2.2%1.8%
Feb 202628.4%15%15%15%10.3%3.8%4.7%3.8%2.1%2.1%
Mar 202624.7%16.5%13%16.5%11%3.3%6%3.3%4%1.8%
Apr 202626.4%17.6%11.7%14%11.7%4.3%6.4%3.5%2.3%1.9%
May 202630.8%16.3%11.1%16.3%8.6%4.1%6.1%2.2%2.7%1.8%
Jun 202628.2%15.6%12.6%15.6%8.6%3.8%8.5%2%3.1%2%
Jul 202627.5%15.2%18%15.2%8.4%3.7%6.2%2.5%2%1.3%
Aug 202625.8%14.3%25.8%14.3%7.8%2.9%3.8%1.9%1.9%1.5%
Sep 202625.3%16.9%16.9%16.9%10.5%4.1%3.9%2.2%1.8%1.5%

How has the SMA and SolarEdge comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: SolarEdge took it in March 2026, SMA took it in April 2026.
  • Across the 12 months ending September 2026, SMA’s share of searches among solar inverter brands in Australia moved from 3.3% to 4.1%, and its estimated monthly branded searches moved from 480 to 390.
  • Across the 12 months ending September 2026, SolarEdge’s share of searches among solar inverter brands in Australia held steady at 1.8%, and its estimated monthly branded searches moved from 260 to 170.

How did search popularity change for Australia solar inverter brands in September 2026?

2 changes
  1. In September 2026, SMA overtook Enphase to rank 6th among solar inverter brands in Australia, with 4.1% of the searches.

  2. SolarEdge’s share of searches among solar inverter brands in Australia has lost ground for 3 months in a row, from 3.1% to 1.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SMA’s and SolarEdge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SMA

1 branded search term

  • sma inverter

SolarEdge

1 branded search term

  • solaredge inverter

How the Brand Demand Index is measured

Other head-to-heads among solar inverter brands

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