Brandwave

Scanlan Theodore vs St. Agni:Which is more popular?

In September 2026, Scanlan Theodore had more branded searches than St. Agni among designer fashion labels in Australia. Scanlan Theodore had about 60,500 branded searches, while St. Agni had 33,100. Scanlan Theodore made up 9.8% of all designer fashion label searches we track, and St. Agni accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, St. Agni appeared in three of the five answers and Scanlan Theodore in one. St. Agni was mentioned before Scanlan Theodore in every answer that named either.

Among designer fashion labels in Australia in September 2026

Who do people search for more?

Scanlan Theodore, about 83% more searches than St. Agni

Scanlan Theodore 60.5K searchesSt. Agni 33.1K searches

Who does AI mention more?

St. Agni, mentioned in 3 of 5 answers, Scanlan Theodore in 1

St. Agni in 3 of 5Scanlan Theodore in 1 of 5

Who does AI recommend more?

St. Agni, named ahead of Scanlan Theodore in 3 of 3 answers

St. Agni first in 3Scanlan Theodore never first

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Top designer fashion labels in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, St. Agni was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Scanlan Theodore was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. St. Agni was listed before Scanlan Theodore in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aje1st
  2. Camilla and Marc2nd
  3. Christopher Esber3rd
  4. Camilla4th
  5. Zimmermann5th
  6. Rebecca Vallance6th
  7. Shona Joy7th
  8. Alémais8th
  9. St. Agni9th
  10. +2 more
  11. Scanlan Theodore12th
  12. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Aje5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Camilla and Marc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Zimmermann3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alémais3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • St. Agni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Christopher Esber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Camilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Shona Joy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rebecca Vallance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Scanlan Theodore1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about designer fashion labels

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Scanlan Theodore or St. Agni more popular in search?

This chart shows how often people search Google for Scanlan Theodore and St. Agni by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in Australia.

Scanlan Theodore and St. Agni among designer fashion labels in Australia, by month

Share of searches by month for Scanlan Theodore, St. Agni. The figures are in the table below the chart.

View monthly share of searches table
MonthAjeBec + BridgeScanlan TheodoreCamilla and MarcShona JoyZimmermannAlémaisRebecca VallanceSir the LabelSt. AgniViktoria & WoodsFaithfull the BrandChristopher EsberSass & BideCamilla
Oct 202520.2%16.4%9%6.1%7.4%7.4%4.1%6.1%6.1%4.9%4.1%2.7%1.8%3.3%0.48%
Nov 202524.6%16.5%7.4%6%7.4%7.4%4%4%6%4.9%4%2.7%1.2%3.3%0.39%
Dec 202522.4%18.3%8.2%5.5%4.5%8.2%4.5%3.7%6.7%5.5%4.5%3.7%1.3%2.5%0.53%
Jan 202617.7%17.7%7.9%5.3%6.5%6.5%4.4%4.4%5.3%5.3%4.4%2.9%1.6%9.7%0.51%
Feb 202619.4%15.9%10.7%7.1%7.1%5.8%3.9%4.8%5.8%5.8%4.8%2.1%1.7%3.2%1.7%
Mar 202623%15.4%10.3%6.9%6.9%6.9%3.8%4.6%5.6%5.6%4.6%2.1%1.7%2.1%0.68%
Apr 202623.6%15.8%10.6%7.1%5.8%5.8%3.9%4.7%4.7%7.1%4.7%1.7%1.4%2.1%0.86%
May 202623.3%15.6%10.5%7%5.7%7%3.8%4.7%4.7%7%4.7%1.7%1.7%2.1%0.45%
Jun 202624.2%13.3%10.8%7.3%8.9%7.3%3.2%4.9%4.9%5.9%4%1.8%1.5%1.8%0.41%
Jul 202621.2%14.2%11.6%6.4%6.4%7.8%4.3%5.2%5.2%6.4%5.2%2.3%1.6%1.9%0.36%
Aug 202621.9%14.7%9.8%6.6%8%6.6%4.4%5.4%5.4%6.6%4.4%2.4%2%1.6%0.35%
Sep 202621.9%17.8%9.8%6.6%6.6%6.6%5.4%5.4%5.4%5.4%3.6%2.4%1.6%1.3%0.47%

How has the Scanlan Theodore and St. Agni comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia designer fashion labels in September 2026?

2 changes

  1. In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches.

  2. In September 2026, St. Agni lost share of searches among designer fashion labels in Australia, from 6.6% to 5.4%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Scanlan Theodore’s and St. Agni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Scanlan Theodore

1 branded search term

  • scanlan theodore

St. Agni

1 branded search term

  • st agni

How the Brand Demand Index is measured

Other head-to-heads among designer fashion labels

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