Sans Beast vs The Horse:Which is more popular?
In September 2026, The Horse had more branded searches than Sans Beast among handbag brands in Australia. The Horse had about 6,600 branded searches, while Sans Beast had 1,900. The Horse made up 1.3% of all handbag brand searches we track, and Sans Beast accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about handbag brands, Sans Beast and The Horse each appeared in two of the five answers. Sans Beast and The Horse were each mentioned first in one of the two answers that named either.
Who do people search for more?
The Horse, about 3 searches for every 1 for Sans Beast
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sans Beast and The Horse were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sans Beast and The Horse were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oroton1st
Louis Vuitton2nd
Status Anxiety3rd- The Horse4th
Coach5th
Sans Beast6th
Guess7th
St. Agni8th
Louenhide9th
Gucci10th- +6 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oroton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mimco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Louenhide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Status Anxiety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Horse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sans Beast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Gucci1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“What are the best handbag brands in Australia?”
Asked ChatGPT
“Which designer handbag brand is worth buying?”
Asked ChatGPT
“What are good Australian handbag brands?”
Searched Google, AI Overview
“handbags”
Searched Google, AI Overview
“designer handbags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Sans Beast or The Horse more popular in search?
This chart shows how often people search Google for Sans Beast and The Horse by name. Each line represents a brand's share of searches for all 17 handbag brands we track, month by month, from searches in Australia.
Share of searches by month for The Horse, Sans Beast. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Louis Vuitton | Gucci | Longchamp | Guess | Oroton | Mimco | Michael Kors | Prada | Kate Spade | Louenhide | Status Anxiety | Marc Jacobs | The Horse | St. Agni | Sans Beast |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.8% | 9.2% | 9.2% | 6.1% | 7.5% | 6.1% | 4.1% | 4.1% | 2.2% | 2.7% | 1.8% | 1.5% | 1.5% | 0.66% | 0.54% |
| Nov 2025 | 28% | 12.5% | 6.9% | 8.4% | 6.9% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2% | 1.7% | 1.7% | 0.61% | 0.61% |
| Dec 2025 | 29.9% | 13.5% | 6% | 9% | 7.4% | 9% | 6% | 4% | 3.3% | 2.2% | 3.3% | 1.8% | 1.5% | 1.5% | 0.54% | 0.43% |
| Jan 2026 | 28.4% | 15.5% | 7% | 10.4% | 5.7% | 7% | 5.7% | 3.8% | 3.8% | 2.1% | 3.8% | 1.7% | 1.4% | 1.7% | 0.76% | 0.61% |
| Feb 2026 | 28.7% | 15.8% | 8.6% | 8.6% | 5.8% | 7.1% | 5.8% | 3.2% | 3.9% | 2.1% | 3.9% | 1.7% | 1.4% | 1.4% | 0.76% | 0.63% |
| Mar 2026 | 31.1% | 14% | 7.6% | 9.3% | 5.1% | 7.6% | 6.3% | 2.8% | 4.2% | 1.9% | 3.4% | 1.9% | 1.2% | 1.5% | 0.67% | 0.67% |
| Apr 2026 | 31.4% | 14.1% | 7.7% | 7.7% | 5.2% | 7.7% | 6.3% | 3.4% | 4.2% | 2.3% | 3.4% | 1.9% | 1.3% | 1.5% | 0.67% | 0.56% |
| May 2026 | 29.4% | 13.2% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.2% | 3.9% | 2.2% | 3.2% | 1.8% | 1.4% | 1.4% | 0.78% | 0.52% |
| Jun 2026 | 38.3% | 11.5% | 6.3% | 7.7% | 5.2% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.5% | 1.3% | 1.5% | 0.55% | 0.55% |
| Jul 2026 | 38.1% | 11.5% | 7.7% | 9.4% | 5.1% | 6.3% | 5.1% | 3.4% | 3.4% | 1.9% | 2.3% | 1.5% | 1.3% | 1.3% | 0.68% | 0.46% |
| Aug 2026 | 35.3% | 13% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 3.9% | 3.9% | 2.1% | 2.6% | 1.4% | 1.2% | 1.4% | 0.63% | 0.42% |
| Sep 2026 | 33.4% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 1.6% | 1.3% | 1.3% | 0.73% | 0.39% |
How has the Sans Beast and The Horse comparison changed over the last 12 months?
3 findings
- The Horse was ahead of Sans Beast in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sans Beast’s share of searches among handbag brands in Australia moved from 0.54% to 0.39%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 12 months ending September 2026, The Horse’s share of searches among handbag brands in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for Australia handbag brands in September 2026?
2 changes
In September 2026, The Horse fell from 13th to 14th among handbag brands in Australia.
Estimated monthly branded searches for Sans Beast in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Sans Beast’s and The Horse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sans Beast
1 branded search term
- sans beast
The Horse
1 branded search term
- the horse bag
Other head-to-heads among handbag brands
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