Brandwave

Salty Crew vs The Critical Slide Society:Which is more popular?

In September 2026, Salty Crew had more branded searches than The Critical Slide Society among surf brands in Australia. Salty Crew had about 2,400 branded searches, while The Critical Slide Society had 1,300. Salty Crew made up 0.9% of all surf brand searches we track, and The Critical Slide Society accounted for 0.48%. When we asked ChatGPT and Google AI Overviews about surf brands, The Critical Slide Society appeared in one of the five answers and Salty Crew in none.

Among surf brands in Australia in September 2026

Who do people search for more?

Salty Crew, about 85% more searches than The Critical Slide Society

Salty Crew 2.4K searchesThe Critical Slide Society 1.3K searches

Who does AI mention more?

The Critical Slide Society, mentioned in 1 of 5 answers, Salty Crew in 0

The Critical Slide Society in 1 of 5Salty Crew in 0 of 5

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Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Critical Slide Society was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Salty Crew did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Rhythm4th
  5. Volcom5th
  6. Ocean & Earth6th
  7. Vissla7th
  8. O'Neill8th
  9. +4 more
  10. The Critical Slide Society13th
  11. +1 more
  12. Salty Crew–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Critical Slide Society1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salty Crew0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about surf brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Salty Crew or The Critical Slide Society more popular in search?

This chart shows how often people search Google for Salty Crew and The Critical Slide Society by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.

Salty Crew and The Critical Slide Society among surf brands in Australia, by month

Share of searches by month for Salty Crew, The Critical Slide Society. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlAfendsRoxyDeus Ex MachinaVolcomRhythmMamboO'NeillQuiksilverRustyOcean & EarthSalty CrewVisslaThe Critical Slide Society
Oct 202523.4%28.6%15.7%8.6%5.7%3.8%3.1%2.1%1.7%2.6%1.1%1.1%1.1%0.62%0.62%
Nov 202521.9%26.6%21.9%8%4.4%4.4%2.4%1.3%1.6%2.9%1.6%0.87%1.1%0.58%0.58%
Dec 202524.4%29.7%13.3%7.3%4.9%3.3%2.7%4.9%1.5%2.7%1.8%1.2%1.2%0.65%0.65%
Jan 202624.2%29.6%16.2%7.3%4.8%3.2%3.2%2.2%1.8%2.2%1.4%1.4%0.95%0.79%0.62%
Feb 202623.7%23.7%19.4%7.1%5.8%3.9%3.9%3.2%2.1%2.6%1.4%1.1%0.91%0.62%0.62%
Mar 202620.7%25.3%20.7%6.2%7.6%3.4%3.4%2.8%2.3%2.8%1.8%1%1%0.67%0.54%
Apr 202621.7%26.6%17.8%6.5%6.5%3.6%3.6%2.9%2.4%2.9%1.9%1.3%1.1%0.83%0.57%
May 202624%24%16%7.2%7.2%3.9%3.9%3.2%2.6%2.6%1.7%1.2%1.2%0.77%0.63%
Jun 202621.1%21.1%25.8%7.7%5.2%4.2%3.5%2.3%2.3%2.3%1.5%1%0.81%0.56%0.43%
Jul 202624.5%24.5%16.4%9%6%4%3.3%2.7%2.2%2.7%1.4%1.2%0.94%0.64%0.5%
Aug 202623.9%23.9%16%8.7%7.1%3.9%3.9%2.6%2.1%2.6%1.4%1.2%1.2%0.77%0.63%
Sep 202627.6%22.6%18.5%10.1%5.5%3%2.5%2%2%2%1.3%0.9%0.9%0.6%0.48%

How has the Salty Crew and The Critical Slide Society comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia surf brands in September 2026?

2 changes

  1. Estimated monthly branded searches for The Critical Slide Society in Australia fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  2. Estimated monthly branded searches for Salty Crew in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Salty Crew’s and The Critical Slide Society’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Salty Crew

1 branded search term

  • salty crew

The Critical Slide Society

1 branded search term

  • the critical slide society

How the Brand Demand Index is measured

Other head-to-heads among surf brands

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