Ravensburger vs Tender Leaf Toys:Which is more popular?
In September 2026, Ravensburger had more branded searches than Tender Leaf Toys among toy brands in Australia. Ravensburger had about 1,600 branded searches, while Tender Leaf Toys had 590. Ravensburger made up 0.37% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about toy brands, neither Ravensburger nor Tender Leaf Toys appeared in any of the five answers.
Who do people search for more?
Ravensburger, about 3 searches for every 1 for Tender Leaf Toys
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Ravensburger nor Tender Leaf Toys showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LEGO1st
Hot Wheels2nd- Barbie3rd
Playmobil4th
Squishmallows5th- Fisher-Price6th
Hasbro7th
VTech8th- +4 more
- Ravensburger–
Tender Leaf Toys–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LEGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hot Wheels2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barbie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squishmallows1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nerf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- VTech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hasbro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ravensburger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tender Leaf Toys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toy brands
5 answers
Asked ChatGPT
“What are the most popular toy brands in Australia?”
Asked ChatGPT
“What are the best educational toys for toddlers?”
- 1LEGO
- 1
Asked ChatGPT
“Which toys do kids want most this year?”
- 1LEGO
- 1
Searched Google, AI Overview
“toys”
Searched Google, AI Overview
“kids toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Ravensburger or Tender Leaf Toys more popular in search?
This chart shows how often people search Google for Ravensburger and Tender Leaf Toys by name. Each line represents a brand's share of searches for all 14 toy brands we track, month by month, from searches in Australia.
Share of searches by month for Ravensburger, Tender Leaf Toys. The figures are in the table below the chart.
View monthly share of searches table
| Month | LEGO | Barbie | Hot Wheels | Squishmallows | Connetix | MAGNA-TILES | Nerf | VTech | Fisher-Price | Hasbro | Playmobil | Melissa & Doug | Ravensburger | Tender Leaf Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 8.9% | 6% | 7.3% | 3.3% | 1.8% | 1.2% | 1.2% | 1.2% | 0.79% | 0.97% | 0.64% | 0.22% | 0.13% |
| Nov 2025 | 68.5% | 7.5% | 5% | 7.5% | 2.8% | 2.3% | 1% | 1.5% | 1.2% | 0.55% | 1% | 0.67% | 0.24% | 0.15% |
| Dec 2025 | 75.1% | 5.5% | 4.5% | 6.8% | 1.7% | 1.7% | 0.9% | 1.1% | 0.9% | 0.4% | 0.74% | 0.49% | 0.22% | 0.1% |
| Jan 2026 | 78.9% | 5.8% | 3.9% | 4.8% | 0.95% | 1.2% | 0.95% | 0.95% | 0.63% | 0.63% | 0.63% | 0.42% | 0.23% | 0.08% |
| Feb 2026 | 73.8% | 8.1% | 4.4% | 5.4% | 1.1% | 1.6% | 1.1% | 0.88% | 0.88% | 0.71% | 1.1% | 0.47% | 0.25% | 0.12% |
| Mar 2026 | 72.5% | 8% | 5.3% | 5.3% | 1.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.7% | 1.1% | 0.58% | 0.24% | 0.14% |
| Apr 2026 | 73.2% | 8.1% | 4.4% | 5.4% | 1.3% | 1.6% | 1.1% | 0.88% | 1.1% | 0.88% | 1.1% | 0.58% | 0.32% | 0.12% |
| May 2026 | 73.1% | 8% | 4.4% | 5.4% | 1.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.87% | 0.87% | 0.7% | 0.32% | 0.14% |
| Jun 2026 | 70.7% | 7.8% | 5.2% | 6.4% | 1.9% | 1.9% | 1% | 1.3% | 1% | 0.85% | 0.85% | 0.68% | 0.31% | 0.17% |
| Jul 2026 | 71.1% | 7.8% | 4.3% | 6.4% | 1.9% | 2.3% | 1% | 1% | 0.85% | 1% | 1% | 0.68% | 0.38% | 0.14% |
| Aug 2026 | 74.2% | 8.2% | 4.5% | 4.5% | 1.6% | 1.6% | 1.1% | 0.89% | 0.89% | 0.73% | 0.89% | 0.58% | 0.26% | 0.12% |
| Sep 2026 | 70.2% | 7.7% | 5.2% | 5.2% | 3.5% | 2.3% | 1.3% | 1% | 0.84% | 0.84% | 0.84% | 0.68% | 0.37% | 0.14% |
How has the Ravensburger and Tender Leaf Toys comparison changed over the last 12 months?
3 findings
- Ravensburger was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ravensburger’s share of searches among toy brands in Australia moved from 0.22% to 0.37%, and its estimated monthly branded searches moved from 1K to 1.6K.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among toy brands in Australia moved from 0.13% to 0.14%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for Australia toy brands in September 2026?
1 change
Estimated monthly branded searches for Ravensburger in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ravensburger’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ravensburger
1 branded search term
- ravensburger
Tender Leaf Toys
1 branded search term
- tender leaf toys
Other head-to-heads among toy brands
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