Brandwave

Quiksilver vs Rhythm:Which is more popular?

In September 2026, Rhythm had more branded searches than Quiksilver among surf brands in Australia. Rhythm had about 6,600 branded searches, while Quiksilver had 5,400. Rhythm made up 2.5% of all surf brand searches we track, and Quiksilver accounted for 2%. When we asked ChatGPT and Google AI Overviews about surf brands, Quiksilver appeared in four of the five answers and Rhythm in two. Quiksilver was mentioned before Rhythm in four out of five answers.

Among surf brands in Australia in September 2026

Who do people search for more?

Rhythm, about 22% more searches than Quiksilver

Rhythm 6.6K searchesQuiksilver 5.4K searches

Who does AI mention more?

Quiksilver, mentioned in 4 of 5 answers, Rhythm in 2

Quiksilver in 4 of 5Rhythm in 2 of 5

Who does AI recommend more?

Quiksilver, named ahead of Rhythm in 4 of 5 answers

Quiksilver first in 4Rhythm first in 1

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Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quiksilver was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rhythm was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quiksilver was listed before Rhythm in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Rhythm4th
  5. Volcom5th
  6. Ocean & Earth6th
  7. Vissla7th
  8. O'Neill8th
  9. Afends9th
  10. Rusty10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vissla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Afends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about surf brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Quiksilver or Rhythm more popular in search?

This chart shows how often people search Google for Quiksilver and Rhythm by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.

Quiksilver and Rhythm among surf brands in Australia, by month

Share of searches by month for Rhythm, Quiksilver. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlAfendsRoxyDeus Ex MachinaVolcomRhythmMamboO'NeillQuiksilverRustyOcean & EarthSalty CrewVisslaThe Critical Slide Society
Oct 202523.4%28.6%15.7%8.6%5.7%3.8%3.1%2.1%1.7%2.6%1.1%1.1%1.1%0.62%0.62%
Nov 202521.9%26.6%21.9%8%4.4%4.4%2.4%1.3%1.6%2.9%1.6%0.87%1.1%0.58%0.58%
Dec 202524.4%29.7%13.3%7.3%4.9%3.3%2.7%4.9%1.5%2.7%1.8%1.2%1.2%0.65%0.65%
Jan 202624.2%29.6%16.2%7.3%4.8%3.2%3.2%2.2%1.8%2.2%1.4%1.4%0.95%0.79%0.62%
Feb 202623.7%23.7%19.4%7.1%5.8%3.9%3.9%3.2%2.1%2.6%1.4%1.1%0.91%0.62%0.62%
Mar 202620.7%25.3%20.7%6.2%7.6%3.4%3.4%2.8%2.3%2.8%1.8%1%1%0.67%0.54%
Apr 202621.7%26.6%17.8%6.5%6.5%3.6%3.6%2.9%2.4%2.9%1.9%1.3%1.1%0.83%0.57%
May 202624%24%16%7.2%7.2%3.9%3.9%3.2%2.6%2.6%1.7%1.2%1.2%0.77%0.63%
Jun 202621.1%21.1%25.8%7.7%5.2%4.2%3.5%2.3%2.3%2.3%1.5%1%0.81%0.56%0.43%
Jul 202624.5%24.5%16.4%9%6%4%3.3%2.7%2.2%2.7%1.4%1.2%0.94%0.64%0.5%
Aug 202623.9%23.9%16%8.7%7.1%3.9%3.9%2.6%2.1%2.6%1.4%1.2%1.2%0.77%0.63%
Sep 202627.6%22.6%18.5%10.1%5.5%3%2.5%2%2%2%1.3%0.9%0.9%0.6%0.48%

How has the Quiksilver and Rhythm comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Quiksilver took it in November 2025, Rhythm took it in January 2026.
  • Across the 12 months ending September 2026, Quiksilver’s share of searches among surf brands in Australia moved from 2.6% to 2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Rhythm’s share of searches among surf brands in Australia moved from 3.1% to 2.5%, and its estimated monthly branded searches moved from 8.1K to 6.6K.

How did search popularity change for Australia surf brands in September 2026?

2 changes

  1. In September 2026, Rhythm lost share of searches among surf brands in Australia, from 3.9% to 2.5%.

  2. In September 2026, Quiksilver lost share of searches among surf brands in Australia, from 2.6% to 2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Quiksilver’s and Rhythm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quiksilver

1 branded search term

  • quiksilver

Rhythm

1 branded search term

  • rhythm clothing

How the Brand Demand Index is measured

Other head-to-heads among surf brands

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