Puretec vs Zen Water Systems:Which is more popular?
In September 2026, Puretec had more branded searches than Zen Water Systems among water filter brands in Australia. Puretec had about 4,400 branded searches, while Zen Water Systems had 590. Puretec made up 15.6% of all water filter brand searches we track, and Zen Water Systems accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about water filter brands, Puretec appeared in two of the five answers and Zen Water Systems in none.
Who do people search for more?
Puretec, about 7 searches for every 1 for Zen Water Systems
Who does AI mention more?
Puretec, mentioned in 2 of 5 answers, Zen Water Systems in 0
Who does AI recommend more?
Puretec, the only one of the two named
Follow Puretec vs Zen Water Systems and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top water filter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Puretec was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zen Water Systems did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brita4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Waterdrop4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Puretec2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Doulton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zip Water0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Billi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Zen Water Systems0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about water filter brands
5 answers
Asked ChatGPT
“Which water filter should I buy for my home in Australia?”
Asked ChatGPT
“What are the best water filter brands in Australia?”
Asked ChatGPT
“What's the best filtered water tap for a kitchen?”
Searched Google, AI Overview
“water filter”
Searched Google, AI Overview
“water filter jug”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Puretec or Zen Water Systems more popular in search?
This chart shows how often people search Google for Puretec and Zen Water Systems by name. Each line represents a brand's share of searches for all seven water filter brands we track, month by month, from searches in Australia.
Share of searches by month for Puretec, Zen Water Systems. The figures are in the table below the chart.
View monthly share of searches table
| Month | Doulton | Zip Water | Brita | Puretec | Billi | Waterdrop | Zen Water Systems |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.2% | 22.9% | 18.2% | 14.8% | 12.1% | 2.4% | 2.4% |
| Nov 2025 | 32.5% | 26.4% | 14.5% | 11.8% | 9.7% | 2.4% | 2.7% |
| Dec 2025 | 42.9% | 17.4% | 15.7% | 10.4% | 8.4% | 2.6% | 2.6% |
| Jan 2026 | 31% | 18.8% | 16.9% | 16.9% | 11.3% | 2.8% | 2.3% |
| Feb 2026 | 24.8% | 22.6% | 16.5% | 16.5% | 13.5% | 3.8% | 2.2% |
| Mar 2026 | 28% | 23.5% | 15.2% | 15.2% | 12.5% | 3% | 2.5% |
| Apr 2026 | 28.4% | 22.1% | 15.4% | 15.4% | 12.6% | 3.5% | 2.5% |
| May 2026 | 28.7% | 22.3% | 15.6% | 15.6% | 12.7% | 3.1% | 2.1% |
| Jun 2026 | 24.7% | 23.5% | 16.4% | 16.4% | 13.4% | 3.3% | 2.2% |
| Jul 2026 | 32.9% | 21% | 14.6% | 14.6% | 12% | 2.9% | 2% |
| Aug 2026 | 36.9% | 20.8% | 13.4% | 13.4% | 11% | 2.7% | 1.8% |
| Sep 2026 | 28.7% | 22.3% | 15.6% | 15.6% | 12.7% | 3.1% | 2.1% |
How has the Puretec and Zen Water Systems comparison changed over the last 12 months?
3 findings
- Puretec was ahead of Zen Water Systems in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Puretec’s share of searches among water filter brands in Australia moved from 14.8% to 15.6%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, Zen Water Systems’ share of searches among water filter brands in Australia moved from 2.4% to 2.1%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for Australia water filter brands in September 2026?
2 changes
In September 2026, Puretec gained share of searches among water filter brands in Australia, from 13.4% to 15.6%.
Estimated monthly branded searches for Zen Water Systems in Australia fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Puretec’s and Zen Water Systems’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Puretec
1 branded search term
- puretec
Zen Water Systems
1 branded search term
- zen water
Other head-to-heads among water filter brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.