Brandwave

Prene vs Sans Beast:Which is more popular?

In September 2026, Prene had more branded searches than Sans Beast among handbag brands in Australia. Prene had about 2,400 branded searches, while Sans Beast had 1,900. Prene made up 0.49% of all handbag brand searches we track, and Sans Beast accounted for 0.39%. When we asked ChatGPT and Google AI Overviews about handbag brands, Prene and Sans Beast each appeared in two of the five answers. Sans Beast was mentioned before Prene in every answer that named either.

Among handbag brands in Australia in September 2026

Who do people search for more?

Prene, about 26% more searches than Sans Beast

Prene 2.4K searchesSans Beast 1.9K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Prene in 2 of 5Sans Beast in 2 of 5

Who does AI recommend more?

Sans Beast, named ahead of Prene in 2 of 2 answers

Sans Beast first in 2Prene never first

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Top handbag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prene and Sans Beast were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sans Beast was listed before Prene in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Oroton1st
  2. Louis Vuitton2nd
  3. Status Anxiety3rd
  4. The Horse4th
  5. Coach5th
  6. Sans Beast6th
  7. Guess7th
  8. St. Agni8th
  9. Louenhide9th
  10. Prene10th
  11. +7 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Coach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Oroton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mimco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Louenhide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Status Anxiety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The Horse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • St. Agni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Prene2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sans Beast2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+7 more

See every answer about handbag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Prene or Sans Beast more popular in search?

This chart shows how often people search Google for Prene and Sans Beast by name. Each line represents a brand's share of searches for all 17 handbag brands we track, month by month, from searches in Australia.

Prene and Sans Beast among handbag brands in Australia, by month

Share of searches by month for Prene, Sans Beast. The figures are in the table below the chart.

View monthly share of searches table
MonthCoachLouis VuittonGucciLongchampGuessOrotonMimcoMichael KorsPradaKate SpadeLouenhideStatus AnxietyMarc JacobsThe HorseSt. AgniPreneSans Beast
Oct 202525%16.8%9.2%9.2%6.1%7.5%6.1%4.1%4.1%2.2%2.7%1.8%1.5%1.5%0.66%0.82%0.54%
Nov 202528%12.5%6.9%8.4%6.9%8.4%6.9%4.6%3.8%2.5%3.8%2%1.7%1.7%0.61%0.91%0.61%
Dec 202529.9%13.5%6%9%7.4%9%6%4%3.3%2.2%3.3%1.8%1.5%1.5%0.54%0.65%0.43%
Jan 202628.4%15.5%7%10.4%5.7%7%5.7%3.8%3.8%2.1%3.8%1.7%1.4%1.7%0.76%0.76%0.61%
Feb 202628.7%15.8%8.6%8.6%5.8%7.1%5.8%3.2%3.9%2.1%3.9%1.7%1.4%1.4%0.76%0.76%0.63%
Mar 202631.1%14%7.6%9.3%5.1%7.6%6.3%2.8%4.2%1.9%3.4%1.9%1.2%1.5%0.67%0.67%0.67%
Apr 202631.4%14.1%7.7%7.7%5.2%7.7%6.3%3.4%4.2%2.3%3.4%1.9%1.3%1.5%0.67%0.67%0.56%
May 202629.4%13.2%8.8%8.8%5.9%8.8%5.9%3.2%3.9%2.2%3.2%1.8%1.4%1.4%0.78%0.63%0.52%
Jun 202638.3%11.5%6.3%7.7%5.2%7.7%5.2%3.4%3.4%2.3%2.8%1.5%1.3%1.5%0.55%0.69%0.55%
Jul 202638.1%11.5%7.7%9.4%5.1%6.3%5.1%3.4%3.4%1.9%2.3%1.5%1.3%1.3%0.68%0.55%0.46%
Aug 202635.3%13%7.1%8.7%5.8%7.1%4.8%3.9%3.9%2.1%2.6%1.4%1.2%1.4%0.63%0.51%0.42%
Sep 202633.4%12.3%8.2%8.2%6.7%6.7%5.5%4.5%3.7%2.5%2.5%1.6%1.3%1.3%0.73%0.49%0.39%

How has the Prene and Sans Beast comparison changed over the last 12 months?

3 findings
  • Prene was ahead of Sans Beast in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Prene’s share of searches among handbag brands in Australia moved from 0.82% to 0.49%, and its estimated monthly branded searches moved from 3.6K to 2.4K.
  • Across the 12 months ending September 2026, Sans Beast’s share of searches among handbag brands in Australia moved from 0.54% to 0.39%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for Australia handbag brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Prene in Australia fell 33.3% over 12 measured months, from 3.6K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Sans Beast in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Prene’s and Sans Beast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Prene

1 branded search term

  • prene bags

Sans Beast

1 branded search term

  • sans beast

How the Brand Demand Index is measured

Other head-to-heads among handbag brands

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