Brandwave

O'Neill vs Quiksilver:Which is more popular?

In September 2026, O'Neill and Quiksilver were level in searches among surf brands in Australia, with an estimated 5.4K branded searches each, at 2% of the total each. When we asked ChatGPT and Google AI Overviews about surf brands, Quiksilver appeared in four of the five answers and O'Neill in two. Quiksilver was mentioned before O'Neill in every answer that named either.

Among surf brands in Australia in September 2026

Who do people search for more?

O'Neill and Quiksilver are searched for about as often as each other.

O'Neill 5.4K searchesQuiksilver 5.4K searches

Who does AI mention more?

Quiksilver, mentioned in 4 of 5 answers, O'Neill in 2

Quiksilver in 4 of 5O'Neill in 2 of 5

Who does AI recommend more?

Quiksilver, named ahead of O'Neill in 4 of 4 answers

Quiksilver first in 4O'Neill never first

Follow O'Neill vs Quiksilver and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quiksilver was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. O'Neill was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Quiksilver was listed before O'Neill in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Rhythm4th
  5. Volcom5th
  6. Ocean & Earth6th
  7. Vissla7th
  8. O'Neill8th
  9. Afends9th
  10. Rusty10th
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vissla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Afends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about surf brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is O'Neill or Quiksilver more popular in search?

This chart shows how often people search Google for O'Neill and Quiksilver by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.

O'Neill and Quiksilver among surf brands in Australia, by month

Share of searches by month for O'Neill, Quiksilver. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlAfendsRoxyDeus Ex MachinaVolcomRhythmMamboO'NeillQuiksilverRustyOcean & EarthSalty CrewVisslaThe Critical Slide Society
Oct 202523.4%28.6%15.7%8.6%5.7%3.8%3.1%2.1%1.7%2.6%1.1%1.1%1.1%0.62%0.62%
Nov 202521.9%26.6%21.9%8%4.4%4.4%2.4%1.3%1.6%2.9%1.6%0.87%1.1%0.58%0.58%
Dec 202524.4%29.7%13.3%7.3%4.9%3.3%2.7%4.9%1.5%2.7%1.8%1.2%1.2%0.65%0.65%
Jan 202624.2%29.6%16.2%7.3%4.8%3.2%3.2%2.2%1.8%2.2%1.4%1.4%0.95%0.79%0.62%
Feb 202623.7%23.7%19.4%7.1%5.8%3.9%3.9%3.2%2.1%2.6%1.4%1.1%0.91%0.62%0.62%
Mar 202620.7%25.3%20.7%6.2%7.6%3.4%3.4%2.8%2.3%2.8%1.8%1%1%0.67%0.54%
Apr 202621.7%26.6%17.8%6.5%6.5%3.6%3.6%2.9%2.4%2.9%1.9%1.3%1.1%0.83%0.57%
May 202624%24%16%7.2%7.2%3.9%3.9%3.2%2.6%2.6%1.7%1.2%1.2%0.77%0.63%
Jun 202621.1%21.1%25.8%7.7%5.2%4.2%3.5%2.3%2.3%2.3%1.5%1%0.81%0.56%0.43%
Jul 202624.5%24.5%16.4%9%6%4%3.3%2.7%2.2%2.7%1.4%1.2%0.94%0.64%0.5%
Aug 202623.9%23.9%16%8.7%7.1%3.9%3.9%2.6%2.1%2.6%1.4%1.2%1.2%0.77%0.63%
Sep 202627.6%22.6%18.5%10.1%5.5%3%2.5%2%2%2%1.3%0.9%0.9%0.6%0.48%

How has the O'Neill and Quiksilver comparison changed over the last 12 months?

3 findings
  • O'Neill was ahead of Quiksilver in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, O'Neill’s share of searches among surf brands in Australia moved from 1.7% to 2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
  • Across the 12 months ending September 2026, Quiksilver’s share of searches among surf brands in Australia moved from 2.6% to 2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.

How did search popularity change for Australia surf brands in September 2026?

2 changes

  1. In September 2026, Quiksilver lost share of searches among surf brands in Australia, from 2.6% to 2%.

  2. In September 2026, O'Neill rose from 10th to 9th among surf brands in Australia.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using O'Neill’s and Quiksilver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

O'Neill

1 branded search term

  • oneill

Quiksilver

1 branded search term

  • quiksilver

How the Brand Demand Index is measured

Other head-to-heads among surf brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free