Brandwave

Ocean & Earth vs Salty Crew:Which is more popular?

In September 2026, Ocean & Earth and Salty Crew were level in searches among surf brands in Australia, with an estimated 2.4K branded searches each, at 0.9% of the total each. When we asked ChatGPT and Google AI Overviews about surf brands, Ocean & Earth appeared in three of the five answers and Salty Crew in none.

Among surf brands in Australia in September 2026

Who do people search for more?

Ocean & Earth and Salty Crew are searched for about as often as each other.

Ocean & Earth 2.4K searchesSalty Crew 2.4K searches

Who does AI mention more?

Ocean & Earth, mentioned in 3 of 5 answers, Salty Crew in 0

Ocean & Earth in 3 of 5Salty Crew in 0 of 5

Who does AI recommend more?

Ocean & Earth, the only one of the two named

Ocean & Earth first in 3Salty Crew never named

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Top surf brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ocean & Earth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Salty Crew did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rip Curl1st
  2. Billabong2nd
  3. Quiksilver3rd
  4. Rhythm4th
  5. Volcom5th
  6. Ocean & Earth6th
  7. Vissla7th
  8. O'Neill8th
  9. Afends9th
  10. +5 more
  11. Salty Crew–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Vissla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Salty Crew0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about surf brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Ocean & Earth or Salty Crew more popular in search?

This chart shows how often people search Google for Ocean & Earth and Salty Crew by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.

Ocean & Earth and Salty Crew among surf brands in Australia, by month

Share of searches by month for Ocean & Earth, Salty Crew. The figures are in the table below the chart.

View monthly share of searches table
MonthBillabongRip CurlAfendsRoxyDeus Ex MachinaVolcomRhythmMamboO'NeillQuiksilverRustyOcean & EarthSalty CrewVisslaThe Critical Slide Society
Oct 202523.4%28.6%15.7%8.6%5.7%3.8%3.1%2.1%1.7%2.6%1.1%1.1%1.1%0.62%0.62%
Nov 202521.9%26.6%21.9%8%4.4%4.4%2.4%1.3%1.6%2.9%1.6%0.87%1.1%0.58%0.58%
Dec 202524.4%29.7%13.3%7.3%4.9%3.3%2.7%4.9%1.5%2.7%1.8%1.2%1.2%0.65%0.65%
Jan 202624.2%29.6%16.2%7.3%4.8%3.2%3.2%2.2%1.8%2.2%1.4%1.4%0.95%0.79%0.62%
Feb 202623.7%23.7%19.4%7.1%5.8%3.9%3.9%3.2%2.1%2.6%1.4%1.1%0.91%0.62%0.62%
Mar 202620.7%25.3%20.7%6.2%7.6%3.4%3.4%2.8%2.3%2.8%1.8%1%1%0.67%0.54%
Apr 202621.7%26.6%17.8%6.5%6.5%3.6%3.6%2.9%2.4%2.9%1.9%1.3%1.1%0.83%0.57%
May 202624%24%16%7.2%7.2%3.9%3.9%3.2%2.6%2.6%1.7%1.2%1.2%0.77%0.63%
Jun 202621.1%21.1%25.8%7.7%5.2%4.2%3.5%2.3%2.3%2.3%1.5%1%0.81%0.56%0.43%
Jul 202624.5%24.5%16.4%9%6%4%3.3%2.7%2.2%2.7%1.4%1.2%0.94%0.64%0.5%
Aug 202623.9%23.9%16%8.7%7.1%3.9%3.9%2.6%2.1%2.6%1.4%1.2%1.2%0.77%0.63%
Sep 202627.6%22.6%18.5%10.1%5.5%3%2.5%2%2%2%1.3%0.9%0.9%0.6%0.48%

How has the Ocean & Earth and Salty Crew comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Ocean & Earth took it in January 2026.
  • Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surf brands in Australia moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Salty Crew’s share of searches among surf brands in Australia moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.

How did search popularity change for Australia surf brands in September 2026?

2 changes

  1. Estimated monthly branded searches for Ocean & Earth in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

  2. Estimated monthly branded searches for Salty Crew in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Ocean & Earth’s and Salty Crew’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ocean & Earth

1 branded search term

  • ocean and earth

Salty Crew

1 branded search term

  • salty crew

How the Brand Demand Index is measured

Other head-to-heads among surf brands

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