Ocean & Earth vs O'Neill:Which is more popular?
In September 2026, O'Neill had more branded searches than Ocean & Earth among surf brands in Australia. O'Neill had about 5,400 branded searches, while Ocean & Earth had 2,400. O'Neill made up 2% of all surf brand searches we track, and Ocean & Earth accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about surf brands, Ocean & Earth appeared in three of the five answers and O'Neill in two. Ocean & Earth was mentioned before O'Neill in two out of three answers that named either.
Who do people search for more?
O'Neill, about 2 searches for every 1 for Ocean & Earth
Who does AI mention more?
Ocean & Earth, mentioned in 3 of 5 answers, O'Neill in 2
Who does AI recommend more?
Ocean & Earth, named ahead of O'Neill in 2 of 3 answers
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Top surf brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ocean & Earth was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. O'Neill was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ocean & Earth was listed before O'Neill in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vissla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Afends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surf brands
5 answers
Asked ChatGPT
“Which surf brand should I buy from in Australia?”
Asked ChatGPT
“What are the best surf brands in Australia?”
Asked ChatGPT
“Which boardshorts are best for surfing?”
Searched Google, AI Overview
“boardshorts”
Searched Google, AI Overview
“surf brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Ocean & Earth or O'Neill more popular in search?
This chart shows how often people search Google for Ocean & Earth and O'Neill by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.
Share of searches by month for O'Neill, Ocean & Earth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Billabong | Rip Curl | Afends | Roxy | Deus Ex Machina | Volcom | Rhythm | Mambo | O'Neill | Quiksilver | Rusty | Ocean & Earth | Salty Crew | Vissla | The Critical Slide Society |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 28.6% | 15.7% | 8.6% | 5.7% | 3.8% | 3.1% | 2.1% | 1.7% | 2.6% | 1.1% | 1.1% | 1.1% | 0.62% | 0.62% |
| Nov 2025 | 21.9% | 26.6% | 21.9% | 8% | 4.4% | 4.4% | 2.4% | 1.3% | 1.6% | 2.9% | 1.6% | 0.87% | 1.1% | 0.58% | 0.58% |
| Dec 2025 | 24.4% | 29.7% | 13.3% | 7.3% | 4.9% | 3.3% | 2.7% | 4.9% | 1.5% | 2.7% | 1.8% | 1.2% | 1.2% | 0.65% | 0.65% |
| Jan 2026 | 24.2% | 29.6% | 16.2% | 7.3% | 4.8% | 3.2% | 3.2% | 2.2% | 1.8% | 2.2% | 1.4% | 1.4% | 0.95% | 0.79% | 0.62% |
| Feb 2026 | 23.7% | 23.7% | 19.4% | 7.1% | 5.8% | 3.9% | 3.9% | 3.2% | 2.1% | 2.6% | 1.4% | 1.1% | 0.91% | 0.62% | 0.62% |
| Mar 2026 | 20.7% | 25.3% | 20.7% | 6.2% | 7.6% | 3.4% | 3.4% | 2.8% | 2.3% | 2.8% | 1.8% | 1% | 1% | 0.67% | 0.54% |
| Apr 2026 | 21.7% | 26.6% | 17.8% | 6.5% | 6.5% | 3.6% | 3.6% | 2.9% | 2.4% | 2.9% | 1.9% | 1.3% | 1.1% | 0.83% | 0.57% |
| May 2026 | 24% | 24% | 16% | 7.2% | 7.2% | 3.9% | 3.9% | 3.2% | 2.6% | 2.6% | 1.7% | 1.2% | 1.2% | 0.77% | 0.63% |
| Jun 2026 | 21.1% | 21.1% | 25.8% | 7.7% | 5.2% | 4.2% | 3.5% | 2.3% | 2.3% | 2.3% | 1.5% | 1% | 0.81% | 0.56% | 0.43% |
| Jul 2026 | 24.5% | 24.5% | 16.4% | 9% | 6% | 4% | 3.3% | 2.7% | 2.2% | 2.7% | 1.4% | 1.2% | 0.94% | 0.64% | 0.5% |
| Aug 2026 | 23.9% | 23.9% | 16% | 8.7% | 7.1% | 3.9% | 3.9% | 2.6% | 2.1% | 2.6% | 1.4% | 1.2% | 1.2% | 0.77% | 0.63% |
| Sep 2026 | 27.6% | 22.6% | 18.5% | 10.1% | 5.5% | 3% | 2.5% | 2% | 2% | 2% | 1.3% | 0.9% | 0.9% | 0.6% | 0.48% |
How has the Ocean & Earth and O'Neill comparison changed over the last 12 months?
3 findings
- O'Neill was ahead of Ocean & Earth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ocean & Earth’s share of searches among surf brands in Australia moved from 1.1% to 0.9%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
- Across the 12 months ending September 2026, O'Neill’s share of searches among surf brands in Australia moved from 1.7% to 2%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
How did search popularity change for Australia surf brands in September 2026?
2 changes
In September 2026, O'Neill rose from 10th to 9th among surf brands in Australia.
Estimated monthly branded searches for Ocean & Earth in Australia fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ocean & Earth’s and O'Neill’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ocean & Earth
1 branded search term
- ocean and earth
O'Neill
1 branded search term
- oneill
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