Brandwave

NRMA vs Tesla Supercharger:Which is more popular?

In September 2026, Tesla Supercharger had more branded searches than NRMA among EV charging networks in Australia. Tesla Supercharger had about 90,500 branded searches, while NRMA had 590. Tesla Supercharger made up 85.5% of all EV charging network searches we track, and NRMA accounted for 0.56%. When we asked ChatGPT and Google AI Overviews about EV charging networks, Tesla Supercharger appeared in all four answers and NRMA in three. Tesla Supercharger was mentioned before NRMA in every answer.

Among EV charging networks in Australia in September 2026

Who do people search for more?

Tesla Supercharger, about 153 searches for every 1 for NRMA

Tesla Supercharger 90.5K searchesNRMA 590 searches

Who does AI mention more?

Tesla Supercharger, mentioned in every answer we collected

Tesla Supercharger in 4 of 4NRMA in 3 of 4

Who does AI recommend more?

Tesla Supercharger, named ahead of NRMA in every answer

Tesla Supercharger first in 4NRMA never first

Follow NRMA vs Tesla Supercharger and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top EV charging networks in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Tesla Supercharger appeared in all four answers. NRMA was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tesla Supercharger was listed before NRMA in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tesla Supercharger1st
  2. Chargefox2nd
  3. Evie Networks3rd
  4. NRMA4th
  5. AmpCharge5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tesla Supercharger4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Chargefox4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Evie Networks4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NRMA3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • AmpCharge1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about EV charging networks

4 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is NRMA or Tesla Supercharger more popular in search?

This chart shows how often people search Google for NRMA and Tesla Supercharger by name. Each line represents a brand's share of searches for all five EV charging networks we track, month by month, from searches in Australia.

NRMA and Tesla Supercharger among EV charging networks in Australia, by month

Share of searches by month for Tesla Supercharger, NRMA. The figures are in the table below the chart.

View monthly share of searches table
MonthTesla SuperchargerChargefoxEvie NetworksAmpChargeNRMA
Oct 202585.1%9.3%3.7%1.2%0.68%
Nov 202585.6%9.3%3.3%1.2%0.55%
Dec 202589.4%6.5%2.5%0.99%0.58%
Jan 202687%7.8%3.5%1.2%0.56%
Feb 202684.9%9.3%3.7%1.5%0.55%
Mar 202683.4%11.2%3.1%1.5%0.81%
Apr 202687.5%7.9%2.7%1.3%0.7%
May 202685.6%9.4%2.9%1.5%0.68%
Jun 202685%9.3%2.8%2.2%0.68%
Jul 202685.5%9.4%2.7%1.8%0.56%
Aug 202685.8%9.4%2.5%1.8%0.56%
Sep 202685.5%9.4%2.7%1.8%0.56%

How has the NRMA and Tesla Supercharger comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia EV charging networks in September 2026?

2 changes
  1. Estimated monthly branded searches for Tesla Supercharger in Australia rose 49.6% over 12 measured months, from 60.5K to 90.5K in September 2026.

  2. Estimated monthly branded searches for NRMA in Australia rose 22.9% over 12 measured months, from 480 to 590 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using NRMA’s and Tesla Supercharger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NRMA

1 branded search term

  • nrma ev charging

Tesla Supercharger

1 branded search term

  • tesla supercharger

How the Brand Demand Index is measured

Other head-to-heads among EV charging networks

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.