Brandwave

NexGard vs Simparica:Which is more popular?

In September 2026, NexGard had more branded searches than Simparica among flea and worm treatment brands in Australia. NexGard had about 43,000 branded searches, while Simparica had 1,900. NexGard made up 74.2% of all flea and worm treatment brand searches we track, and Simparica accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about flea and worm treatment brands, NexGard appeared in four of the five answers and Simparica in two. NexGard was mentioned before Simparica in every answer.

Among flea and worm treatment brands in Australia in September 2026

Who do people search for more?

NexGard, about 23 searches for every 1 for Simparica

NexGard 43K searchesSimparica 1.9K searches

Who does AI mention more?

NexGard, mentioned in 4 of 5 answers, Simparica in 2

NexGard in 4 of 5Simparica in 2 of 5

Who does AI recommend more?

NexGard, named ahead of Simparica in every answer

NexGard first in 4Simparica never first

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Top flea and worm treatment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NexGard was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Simparica was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. NexGard was listed before Simparica in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NexGard1st
  2. Bravecto2nd
  3. Drontal3rd
  4. Capstar4th
  5. Simparica5th
  6. Seresto6th
  7. Frontline–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NexGard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bravecto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simparica2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drontal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flea and worm treatment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is NexGard or Simparica more popular in search?

This chart shows how often people search Google for NexGard and Simparica by name. Each line represents a brand's share of searches for all seven flea and worm treatment brands we track, month by month, from searches in Australia.

NexGard and Simparica among flea and worm treatment brands in Australia, by month

Share of searches by month for NexGard, Simparica. The figures are in the table below the chart.

View monthly share of searches table
MonthNexGardBravectoFrontlineDrontalSimparicaCapstarSeresto
Oct 202573.1%11.7%6.4%2.8%4.3%1%0.69%
Nov 202573.4%11.8%6.4%3.4%3.4%1.1%0.57%
Dec 202573%11.7%6.3%3.5%3.5%1.3%0.84%
Jan 202673.2%11.2%6%3.3%3.9%1.5%0.81%
Feb 202674.6%9.7%6.4%3.5%3.5%1.6%0.58%
Mar 202672%11%7.4%3.3%3.9%1.8%0.65%
Apr 202671.9%11.5%7.7%3.4%3.4%1.5%0.55%
May 202674.2%9.7%7.9%3.5%2.9%1.3%0.46%
Jun 202670.6%10.8%8.8%3.9%3.9%1.4%0.51%
Jul 202675.6%9.9%6.5%3.6%2.9%1.1%0.47%
Aug 202674.8%9.3%7.6%3.4%3.4%1%0.45%
Sep 202674.2%11.4%6.2%3.3%3.3%1%0.67%

How has the NexGard and Simparica comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia flea and worm treatment brands in September 2026?

2 changes
  1. In September 2026, NexGard lost share of searches among flea and worm treatment brands in Australia, from 74.8% to 74.2%.

  2. Estimated monthly branded searches for Simparica in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using NexGard’s and Simparica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

NexGard

2 branded search terms

  • nexgard
  • nexgard spectra

Simparica

1 branded search term

  • simparica

How the Brand Demand Index is measured

Other head-to-heads among flea and worm treatment brands

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