Michael Kors vs Prada:Which is more popular?
In September 2026, Michael Kors had more branded searches than Prada among handbag brands in Australia. Michael Kors had about 22,200 branded searches, while Prada had 18,100. Michael Kors made up 4.5% of all handbag brand searches we track, and Prada accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about handbag brands, neither Michael Kors nor Prada appeared in any of the five answers.
Who do people search for more?
Michael Kors, about 23% more searches than Prada
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Michael Kors nor Prada showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Oroton1st
Louis Vuitton2nd
Status Anxiety3rd
The Horse4th
Coach5th
Guess6th
St. Agni7th
Louenhide8th- +4 more
- Michael Kors–
Prada–- +1 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Oroton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mimco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Louenhide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Status Anxiety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- The Horse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- St. Agni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Michael Kors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Prada0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“What are the best handbag brands in Australia?”
Asked ChatGPT
“Which designer handbag brand is worth buying?”
Asked ChatGPT
“What are good Australian handbag brands?”
Searched Google, AI Overview
“handbags”
Searched Google, AI Overview
“designer handbags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Michael Kors or Prada more popular in search?
This chart shows how often people search Google for Michael Kors and Prada by name. Each line represents a brand's share of searches for all 17 handbag brands we track, month by month, from searches in Australia.
Share of searches by month for Michael Kors, Prada. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Louis Vuitton | Gucci | Longchamp | Guess | Oroton | Mimco | Michael Kors | Prada | Kate Spade | Louenhide | Status Anxiety | Marc Jacobs | The Horse | St. Agni |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.8% | 9.2% | 9.2% | 6.1% | 7.5% | 6.1% | 4.1% | 4.1% | 2.2% | 2.7% | 1.8% | 1.5% | 1.5% | 0.66% |
| Nov 2025 | 28% | 12.5% | 6.9% | 8.4% | 6.9% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2% | 1.7% | 1.7% | 0.61% |
| Dec 2025 | 29.9% | 13.5% | 6% | 9% | 7.4% | 9% | 6% | 4% | 3.3% | 2.2% | 3.3% | 1.8% | 1.5% | 1.5% | 0.54% |
| Jan 2026 | 28.4% | 15.5% | 7% | 10.4% | 5.7% | 7% | 5.7% | 3.8% | 3.8% | 2.1% | 3.8% | 1.7% | 1.4% | 1.7% | 0.76% |
| Feb 2026 | 28.7% | 15.8% | 8.6% | 8.6% | 5.8% | 7.1% | 5.8% | 3.2% | 3.9% | 2.1% | 3.9% | 1.7% | 1.4% | 1.4% | 0.76% |
| Mar 2026 | 31.1% | 14% | 7.6% | 9.3% | 5.1% | 7.6% | 6.3% | 2.8% | 4.2% | 1.9% | 3.4% | 1.9% | 1.2% | 1.5% | 0.67% |
| Apr 2026 | 31.4% | 14.1% | 7.7% | 7.7% | 5.2% | 7.7% | 6.3% | 3.4% | 4.2% | 2.3% | 3.4% | 1.9% | 1.3% | 1.5% | 0.67% |
| May 2026 | 29.4% | 13.2% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.2% | 3.9% | 2.2% | 3.2% | 1.8% | 1.4% | 1.4% | 0.78% |
| Jun 2026 | 38.3% | 11.5% | 6.3% | 7.7% | 5.2% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.5% | 1.3% | 1.5% | 0.55% |
| Jul 2026 | 38.1% | 11.5% | 7.7% | 9.4% | 5.1% | 6.3% | 5.1% | 3.4% | 3.4% | 1.9% | 2.3% | 1.5% | 1.3% | 1.3% | 0.68% |
| Aug 2026 | 35.3% | 13% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 3.9% | 3.9% | 2.1% | 2.6% | 1.4% | 1.2% | 1.4% | 0.63% |
| Sep 2026 | 33.4% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 1.6% | 1.3% | 1.3% | 0.73% |
How has the Michael Kors and Prada comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Prada took it in February 2026, Michael Kors took it in September 2026.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among handbag brands in Australia moved from 4.1% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Prada’s share of searches among handbag brands in Australia moved from 4.1% to 3.7%, and its estimated monthly branded searches held steady at 18.1K.
How did search popularity change for Australia handbag brands in September 2026?
1 change
In September 2026, Michael Kors gained share of searches among handbag brands in Australia, from 3.9% to 4.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Michael Kors’ and Prada’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Michael Kors
1 branded search term
- michael kors bag
Prada
1 branded search term
- prada bag
Other head-to-heads among handbag brands
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