Medibank vs TAL:Which is searched more in Australia?
In September 2026, TAL had more branded searches than Medibank among life insurance brands in Australia. TAL had about 12,800 branded searches, while Medibank had 1,000. TAL made up 44% of all life insurance brand searches we track, and Medibank accounted for 3.4%.
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Is Medibank or TAL more popular in search?
Compare the life insurance brands people in Australia buy cover from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for TAL, Medibank. The figures are in the table below the chart.
View monthly share of searches table
| Month | TAL | Real Insurance | AIA | NobleOak | Medibank | Zurich |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 30.9% | 11.9% | 13.7% | 3.8% | 3.4% |
| Nov 2025 | 36% | 32.4% | 12.5% | 11.6% | 4% | 3.5% |
| Dec 2025 | 36.7% | 33.2% | 12.5% | 9.6% | 4.4% | 3.6% |
| Jan 2026 | 32.1% | 35.3% | 11.7% | 12.8% | 4.6% | 3.6% |
| Feb 2026 | 38.2% | 28.1% | 13.1% | 12.5% | 4.5% | 3.5% |
| Mar 2026 | 37.3% | 27.5% | 15.2% | 12.2% | 4.4% | 3.4% |
| Apr 2026 | 37.7% | 29.1% | 13.6% | 12.9% | 3.6% | 3.2% |
| May 2026 | 37.7% | 29.1% | 13.6% | 12.9% | 3.6% | 3.2% |
| Jun 2026 | 37.9% | 29.2% | 13.1% | 13% | 3.6% | 3.2% |
| Jul 2026 | 42% | 27.6% | 10.6% | 12.3% | 4.4% | 3% |
| Aug 2026 | 43.3% | 23.2% | 12.7% | 12.7% | 4.6% | 3.5% |
| Sep 2026 | 44% | 27.9% | 11.3% | 10% | 3.4% | 3.4% |
How has the Medibank and TAL comparison changed over the last 12 months?
3 findings
- TAL was ahead of Medibank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medibank’s share of searches among life insurance brands in Australia moved from 3.8% to 3.4%, and its estimated monthly branded searches held steady at 1K.
- Across the 12 months ending September 2026, TAL’s share of searches among life insurance brands in Australia moved from 36.3% to 44%, and its estimated monthly branded searches moved from 9.5K to 12.8K.
How did search popularity change for Australia life insurance brands in September 2026?
2 changes
In September 2026, TAL gained share of searches among life insurance brands in Australia, from 43.3% to 44%.
In September 2026, Medibank lost share of searches among life insurance brands in Australia, from 4.6% to 3.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Medibank’s and TAL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among life insurance brands
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