Mambo vs Rip Curl:Which is more popular?
In September 2026, Rip Curl had more branded searches than Mambo among surf brands in Australia. Rip Curl had about 60,500 branded searches, while Mambo had 5,400. Rip Curl made up 22.6% of all surf brand searches we track, and Mambo accounted for 2%. When we asked ChatGPT and Google AI Overviews about surf brands, Rip Curl appeared in all five answers and Mambo in none.
Who do people search for more?
Rip Curl, about 11 searches for every 1 for Mambo
Who does AI mention more?
Rip Curl, mentioned in every answer we collected
Who does AI recommend more?
Rip Curl, the only one of the two named
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Top surf brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rip Curl appeared in all five answers. Mambo did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Billabong5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Rip Curl5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Quiksilver4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ocean & Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Volcom2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rhythm2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
O'Neill2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Rusty2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Vissla2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Mambo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surf brands
5 answers
Asked ChatGPT
“Which surf brand should I buy from in Australia?”
Asked ChatGPT
“What are the best surf brands in Australia?”
Asked ChatGPT
“Which boardshorts are best for surfing?”
Searched Google, AI Overview
“boardshorts”
Searched Google, AI Overview
“surf brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Mambo or Rip Curl more popular in search?
This chart shows how often people search Google for Mambo and Rip Curl by name. Each line represents a brand's share of searches for all 15 surf brands we track, month by month, from searches in Australia.
Share of searches by month for Rip Curl, Mambo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Billabong | Rip Curl | Afends | Roxy | Deus Ex Machina | Volcom | Rhythm | Mambo | O'Neill | Quiksilver | Rusty | Ocean & Earth | Salty Crew | Vissla | The Critical Slide Society |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.4% | 28.6% | 15.7% | 8.6% | 5.7% | 3.8% | 3.1% | 2.1% | 1.7% | 2.6% | 1.1% | 1.1% | 1.1% | 0.62% | 0.62% |
| Nov 2025 | 21.9% | 26.6% | 21.9% | 8% | 4.4% | 4.4% | 2.4% | 1.3% | 1.6% | 2.9% | 1.6% | 0.87% | 1.1% | 0.58% | 0.58% |
| Dec 2025 | 24.4% | 29.7% | 13.3% | 7.3% | 4.9% | 3.3% | 2.7% | 4.9% | 1.5% | 2.7% | 1.8% | 1.2% | 1.2% | 0.65% | 0.65% |
| Jan 2026 | 24.2% | 29.6% | 16.2% | 7.3% | 4.8% | 3.2% | 3.2% | 2.2% | 1.8% | 2.2% | 1.4% | 1.4% | 0.95% | 0.79% | 0.62% |
| Feb 2026 | 23.7% | 23.7% | 19.4% | 7.1% | 5.8% | 3.9% | 3.9% | 3.2% | 2.1% | 2.6% | 1.4% | 1.1% | 0.91% | 0.62% | 0.62% |
| Mar 2026 | 20.7% | 25.3% | 20.7% | 6.2% | 7.6% | 3.4% | 3.4% | 2.8% | 2.3% | 2.8% | 1.8% | 1% | 1% | 0.67% | 0.54% |
| Apr 2026 | 21.7% | 26.6% | 17.8% | 6.5% | 6.5% | 3.6% | 3.6% | 2.9% | 2.4% | 2.9% | 1.9% | 1.3% | 1.1% | 0.83% | 0.57% |
| May 2026 | 24% | 24% | 16% | 7.2% | 7.2% | 3.9% | 3.9% | 3.2% | 2.6% | 2.6% | 1.7% | 1.2% | 1.2% | 0.77% | 0.63% |
| Jun 2026 | 21.1% | 21.1% | 25.8% | 7.7% | 5.2% | 4.2% | 3.5% | 2.3% | 2.3% | 2.3% | 1.5% | 1% | 0.81% | 0.56% | 0.43% |
| Jul 2026 | 24.5% | 24.5% | 16.4% | 9% | 6% | 4% | 3.3% | 2.7% | 2.2% | 2.7% | 1.4% | 1.2% | 0.94% | 0.64% | 0.5% |
| Aug 2026 | 23.9% | 23.9% | 16% | 8.7% | 7.1% | 3.9% | 3.9% | 2.6% | 2.1% | 2.6% | 1.4% | 1.2% | 1.2% | 0.77% | 0.63% |
| Sep 2026 | 27.6% | 22.6% | 18.5% | 10.1% | 5.5% | 3% | 2.5% | 2% | 2% | 2% | 1.3% | 0.9% | 0.9% | 0.6% | 0.48% |
How has the Mambo and Rip Curl comparison changed over the last 12 months?
3 findings
- Rip Curl was ahead of Mambo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Mambo’s share of searches among surf brands in Australia moved from 2.1% to 2%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Rip Curl’s share of searches among surf brands in Australia moved from 28.6% to 22.6%, and its estimated monthly branded searches moved from 74K to 60.5K.
How did search popularity change for Australia surf brands in September 2026?
2 changes
In September 2026, Rip Curl lost share of searches among surf brands in Australia, from 23.9% to 22.6%.
In September 2026, Mambo lost share of searches among surf brands in Australia, from 2.6% to 2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Mambo’s and Rip Curl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among surf brands
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