Malibu vs Sailor Jerry:Which is more popular?
In September 2026, Malibu had more branded searches than Sailor Jerry among rum brands in Australia. Malibu had about 5,400 branded searches, while Sailor Jerry had 2,400. Malibu made up 8.1% of all rum brand searches we track, and Sailor Jerry accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about rum brands, Sailor Jerry appeared in two of the five answers and Malibu in none.
Who do people search for more?
Malibu, about 2 searches for every 1 for Sailor Jerry
Who does AI mention more?
Sailor Jerry, mentioned in 2 of 5 answers, Malibu in 0
Who does AI recommend more?
Sailor Jerry, the only one of the two named
Follow Malibu vs Sailor Jerry and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top rum brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Sailor Jerry was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Malibu did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Diplomático1st
Captain Morgan2nd
Kraken3rd
Bacardi3rd- Sailor Jerry5th
Havana Club6th
Bundaberg Rum7th- Malibu–
Beenleigh–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Captain Morgan2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sailor Jerry2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Diplomático2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Havana Club2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bundaberg Rum1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kraken1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bacardi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Malibu0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beenleigh0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rum brands
5 answers
Asked ChatGPT
“Which rum should I buy in Australia?”
Asked ChatGPT
“What are the best rum brands?”
Asked ChatGPT
“What's the best rum for cocktails?”
Searched Google, AI Overview
“rum”
Searched Google, AI Overview
“spiced rum”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Malibu or Sailor Jerry more popular in search?
This chart shows how often people search Google for Malibu and Sailor Jerry by name. Each line represents a brand's share of searches for all nine rum brands we track, month by month, from searches in Australia.
Share of searches by month for Malibu, Sailor Jerry. The figures are in the table below the chart.
View monthly share of searches table
| Month | Bundaberg Rum | Kraken | Bacardi | Captain Morgan | Malibu | Sailor Jerry | Beenleigh | Diplomático | Havana Club |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.8% | 15.6% | 15.6% | 10.4% | 6.9% | 3.8% | 3% | 1.6% | 1.4% |
| Nov 2025 | 41.6% | 15.5% | 15.5% | 10.3% | 6.9% | 3.8% | 3% | 1.6% | 2% |
| Dec 2025 | 37.8% | 17.2% | 17.2% | 9.4% | 9.4% | 3.4% | 2.8% | 1.2% | 1.5% |
| Jan 2026 | 36.2% | 17% | 17% | 9.3% | 9.3% | 4.1% | 3.3% | 1.5% | 2.2% |
| Feb 2026 | 39.2% | 14.6% | 14.6% | 11.9% | 8% | 5.3% | 2.9% | 1.6% | 1.9% |
| Mar 2026 | 40.1% | 15.5% | 15.5% | 12.6% | 6.9% | 3.6% | 3.1% | 1.4% | 1.4% |
| Apr 2026 | 38.9% | 17.7% | 14.5% | 11.8% | 7.9% | 3.4% | 2.9% | 1.3% | 1.6% |
| May 2026 | 36.2% | 24.7% | 13.5% | 11% | 6% | 3.2% | 2.7% | 1.2% | 1.5% |
| Jun 2026 | 36.4% | 24.8% | 13.6% | 11.1% | 6% | 3.2% | 2.2% | 1.5% | 1.2% |
| Jul 2026 | 41.2% | 19.3% | 12.9% | 10.5% | 7% | 3.8% | 2.6% | 1.2% | 1.4% |
| Aug 2026 | 39.8% | 22.2% | 12.1% | 9.9% | 6.6% | 3.6% | 2.8% | 1.5% | 1.5% |
| Sep 2026 | 40% | 18.2% | 14.9% | 9.9% | 8.1% | 3.6% | 2.4% | 1.5% | 1.3% |
How has the Malibu and Sailor Jerry comparison changed over the last 12 months?
3 findings
- Malibu was ahead of Sailor Jerry in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Malibu’s share of searches among rum brands in Australia moved from 6.9% to 8.1%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 12 months ending September 2026, Sailor Jerry’s share of searches among rum brands in Australia moved from 3.8% to 3.6%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for Australia rum brands in September 2026?
1 change
In September 2026, Malibu gained share of searches among rum brands in Australia, from 6.6% to 8.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Malibu’s and Sailor Jerry’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Malibu
1 branded search term
- malibu rum
Sailor Jerry
1 branded search term
- sailor jerry
Other head-to-heads among rum brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.