Maison Francis Kurkdjian vs Viktor&Rolf:Which is more popular?
In September 2026, Maison Francis Kurkdjian had more branded searches than Viktor&Rolf among fragrance brands in Australia. Maison Francis Kurkdjian had about 5,400 branded searches, while Viktor&Rolf had 2,290. Maison Francis Kurkdjian made up 2.2% of all fragrance brand searches we track, and Viktor&Rolf accounted for 0.93%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Maison Francis Kurkdjian appeared in one of the four answers and Viktor&Rolf in none.
Who do people search for more?
Maison Francis Kurkdjian, about 2 searches for every 1 for Viktor&Rolf
Who does AI mention more?
Maison Francis Kurkdjian, mentioned in 1 of 4 answers, Viktor&Rolf in 0
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Maison Francis Kurkdjian was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Viktor&Rolf did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Chanel3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Le Labo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Versace1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dior Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prada1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tom Ford1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Maison Francis Kurkdjian1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Viktor&Rolf0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fragrance brands
4 answers
Asked ChatGPT
“What are the best perfume brands in Australia?”
Asked ChatGPT
“Which women's perfume is most popular in Australia?”
Asked ChatGPT
“What's a good long-lasting perfume?”
Searched Google, AI Overview
“perfume”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best perfume”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Maison Francis Kurkdjian or Viktor&Rolf more popular in search?
This chart shows how often people search Google for Maison Francis Kurkdjian and Viktor&Rolf by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Maison Francis Kurkdjian, Viktor&Rolf. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Labo | Yves Saint Laurent | Versace | Chanel | Burberry | Dior Beauty | Jo Malone | Prada | Tom Ford | KAYALI | Marc Jacobs | Gucci | Maison Francis Kurkdjian | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 12.7% | 8.5% | 8.5% | 6.9% | 6.9% | 8.5% | 6.9% | 6.9% | 4.6% | 4.6% | 3.8% | 3.1% | 1.6% | 1% |
| Nov 2025 | 10.7% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 10.7% | 5.9% | 5.9% | 7.2% | 5.9% | 3.9% | 2.1% | 1.4% | 1.3% |
| Dec 2025 | 9.9% | 12.2% | 9.9% | 9.9% | 8.1% | 6.7% | 9.9% | 6.7% | 5.4% | 4.4% | 6.7% | 4.4% | 2.4% | 1.7% | 1.5% |
| Jan 2026 | 12.6% | 12.6% | 8.4% | 10.3% | 6.9% | 8.4% | 8.4% | 5.6% | 6.9% | 4.6% | 5.6% | 3.8% | 3.1% | 1.5% | 1.2% |
| Feb 2026 | 13.7% | 11.2% | 9.1% | 9.1% | 7.5% | 9.1% | 7.5% | 6.1% | 6.1% | 5% | 6.1% | 4.1% | 2.7% | 1.4% | 1.1% |
| Mar 2026 | 15.6% | 12.8% | 8.5% | 8.5% | 7% | 7% | 8.5% | 5.7% | 7% | 5.7% | 4.7% | 3.8% | 2.5% | 1.4% | 1.1% |
| Apr 2026 | 14.8% | 12.1% | 8.1% | 9.9% | 6.6% | 8.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.9% | 1.4% | 1% |
| May 2026 | 13.2% | 13.2% | 8.8% | 10.8% | 7.2% | 7.2% | 8.8% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 2.6% | 1.8% | 1.1% |
| Jun 2026 | 15.5% | 12.7% | 8.5% | 10.3% | 6.9% | 6.9% | 8.5% | 6.9% | 5.7% | 4.6% | 4.6% | 3.8% | 2.5% | 1.6% | 1.1% |
| Jul 2026 | 13.9% | 13.9% | 9.3% | 9.3% | 7.6% | 7.6% | 7.6% | 6.2% | 6.2% | 5.1% | 5.1% | 3.4% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 14.2% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 7.8% | 6.4% | 7.8% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 0.93% |
| Sep 2026 | 16.4% | 13.4% | 11% | 9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 4% | 4% | 3.3% | 2.2% | 1.8% | 0.93% |
How has the Maison Francis Kurkdjian and Viktor&Rolf comparison changed over the last 12 months?
3 findings
- Maison Francis Kurkdjian was ahead of Viktor&Rolf in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Maison Francis Kurkdjian’s share of searches among fragrance brands in Australia moved from 3.1% to 2.2%, and its estimated monthly branded searches moved from 6.6K to 5.4K.
- Across the 12 months ending September 2026, Viktor&Rolf’s share of searches among fragrance brands in Australia moved from 1% to 0.93%, and its estimated monthly branded searches moved from 2.2K to 2.3K.
How did search popularity change for Australia fragrance brands in September 2026?
1 change
Estimated monthly branded searches for Maison Francis Kurkdjian in Australia fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Maison Francis Kurkdjian’s and Viktor&Rolf’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Maison Francis Kurkdjian
1 branded search term
- maison francis kurkdjian
Viktor&Rolf
2 branded search terms
- viktor and rolf flowerbomb
- viktor and rolf perfume
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