MAGNA-TILES vs Tender Leaf Toys:Which is more popular?
In September 2026, MAGNA-TILES had more branded searches than Tender Leaf Toys among toy brands in Australia. MAGNA-TILES had about 9,900 branded searches, while Tender Leaf Toys had 590. MAGNA-TILES made up 2.3% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about toy brands, neither MAGNA-TILES nor Tender Leaf Toys appeared in any of the five answers.
Who do people search for more?
MAGNA-TILES, about 17 searches for every 1 for Tender Leaf Toys
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither MAGNA-TILES nor Tender Leaf Toys showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
LEGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hot Wheels2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Barbie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Squishmallows1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Nerf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
VTech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hasbro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- MAGNA-TILES0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tender Leaf Toys0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toy brands
5 answers
Asked ChatGPT
“What are the most popular toy brands in Australia?”
Asked ChatGPT
“What are the best educational toys for toddlers?”
- 1LEGO
- 1
Asked ChatGPT
“Which toys do kids want most this year?”
- 1LEGO
- 1
Searched Google, AI Overview
“toys”
Searched Google, AI Overview
“kids toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is MAGNA-TILES or Tender Leaf Toys more popular in search?
This chart shows how often people search Google for MAGNA-TILES and Tender Leaf Toys by name. Each line represents a brand's share of searches for all 14 toy brands we track, month by month, from searches in Australia.
Share of searches by month for MAGNA-TILES, Tender Leaf Toys. The figures are in the table below the chart.
View monthly share of searches table
| Month | LEGO | Barbie | Hot Wheels | Squishmallows | Connetix | MAGNA-TILES | Nerf | VTech | Fisher-Price | Hasbro | Playmobil | Melissa & Doug | Ravensburger | Tender Leaf Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 8.9% | 6% | 7.3% | 3.3% | 1.8% | 1.2% | 1.2% | 1.2% | 0.79% | 0.97% | 0.64% | 0.22% | 0.13% |
| Nov 2025 | 68.5% | 7.5% | 5% | 7.5% | 2.8% | 2.3% | 1% | 1.5% | 1.2% | 0.55% | 1% | 0.67% | 0.24% | 0.15% |
| Dec 2025 | 75.1% | 5.5% | 4.5% | 6.8% | 1.7% | 1.7% | 0.9% | 1.1% | 0.9% | 0.4% | 0.74% | 0.49% | 0.22% | 0.1% |
| Jan 2026 | 78.9% | 5.8% | 3.9% | 4.8% | 0.95% | 1.2% | 0.95% | 0.95% | 0.63% | 0.63% | 0.63% | 0.42% | 0.23% | 0.08% |
| Feb 2026 | 73.8% | 8.1% | 4.4% | 5.4% | 1.1% | 1.6% | 1.1% | 0.88% | 0.88% | 0.71% | 1.1% | 0.47% | 0.25% | 0.12% |
| Mar 2026 | 72.5% | 8% | 5.3% | 5.3% | 1.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.7% | 1.1% | 0.58% | 0.24% | 0.14% |
| Apr 2026 | 73.2% | 8.1% | 4.4% | 5.4% | 1.3% | 1.6% | 1.1% | 0.88% | 1.1% | 0.88% | 1.1% | 0.58% | 0.32% | 0.12% |
| May 2026 | 73.1% | 8% | 4.4% | 5.4% | 1.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.87% | 0.87% | 0.7% | 0.32% | 0.14% |
| Jun 2026 | 70.7% | 7.8% | 5.2% | 6.4% | 1.9% | 1.9% | 1% | 1.3% | 1% | 0.85% | 0.85% | 0.68% | 0.31% | 0.17% |
| Jul 2026 | 71.1% | 7.8% | 4.3% | 6.4% | 1.9% | 2.3% | 1% | 1% | 0.85% | 1% | 1% | 0.68% | 0.38% | 0.14% |
| Aug 2026 | 74.2% | 8.2% | 4.5% | 4.5% | 1.6% | 1.6% | 1.1% | 0.89% | 0.89% | 0.73% | 0.89% | 0.58% | 0.26% | 0.12% |
| Sep 2026 | 70.2% | 7.7% | 5.2% | 5.2% | 3.5% | 2.3% | 1.3% | 1% | 0.84% | 0.84% | 0.84% | 0.68% | 0.37% | 0.14% |
How has the MAGNA-TILES and Tender Leaf Toys comparison changed over the last 12 months?
3 findings
- MAGNA-TILES was ahead of Tender Leaf Toys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands in Australia moved from 1.8% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
- Across the 12 months ending September 2026, Tender Leaf Toys’ share of searches among toy brands in Australia moved from 0.13% to 0.14%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for Australia toy brands in September 2026?
1 change
In September 2026, MAGNA-TILES gained share of searches among toy brands in Australia, from 1.6% to 2.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using MAGNA-TILES’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MAGNA-TILES
1 branded search term
- magna tiles
Tender Leaf Toys
1 branded search term
- tender leaf toys
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