Brandwave

MAGNA-TILES vs Ravensburger:Which is more popular?

In September 2026, MAGNA-TILES had more branded searches than Ravensburger among toy brands in Australia. MAGNA-TILES had about 9,900 branded searches, while Ravensburger had 1,600. MAGNA-TILES made up 2.3% of all toy brand searches we track, and Ravensburger accounted for 0.37%. When we asked ChatGPT and Google AI Overviews about toy brands, neither MAGNA-TILES nor Ravensburger appeared in any of the five answers.

Among toy brands in Australia in September 2026

Who do people search for more?

MAGNA-TILES, about 6 searches for every 1 for Ravensburger

MAGNA-TILES 9.9K searchesRavensburger 1.6K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

MAGNA-TILES in 0 of 5Ravensburger in 0 of 5

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Top toy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither MAGNA-TILES nor Ravensburger showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LEGO1st
  2. Hot Wheels2nd
  3. Barbie3rd
  4. Playmobil4th
  5. Squishmallows5th
  6. Fisher-Price6th
  7. Hasbro7th
  8. VTech8th
  9. +2 more
  10. MAGNA-TILES–
  11. +1 more
  12. Ravensburger–
  13. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • LEGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hot Wheels2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Barbie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Squishmallows1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nerf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VTech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hasbro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MAGNA-TILES0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ravensburger0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+4 more

See every answer about toy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is MAGNA-TILES or Ravensburger more popular in search?

This chart shows how often people search Google for MAGNA-TILES and Ravensburger by name. Each line represents a brand's share of searches for all 14 toy brands we track, month by month, from searches in Australia.

MAGNA-TILES and Ravensburger among toy brands in Australia, by month

Share of searches by month for MAGNA-TILES, Ravensburger. The figures are in the table below the chart.

View monthly share of searches table
MonthLEGOBarbieHot WheelsSquishmallowsConnetixMAGNA-TILESNerfVTechFisher-PriceHasbroPlaymobilMelissa & DougRavensburgerTender Leaf Toys
Oct 202566.4%8.9%6%7.3%3.3%1.8%1.2%1.2%1.2%0.79%0.97%0.64%0.22%0.13%
Nov 202568.5%7.5%5%7.5%2.8%2.3%1%1.5%1.2%0.55%1%0.67%0.24%0.15%
Dec 202575.1%5.5%4.5%6.8%1.7%1.7%0.9%1.1%0.9%0.4%0.74%0.49%0.22%0.1%
Jan 202678.9%5.8%3.9%4.8%0.95%1.2%0.95%0.95%0.63%0.63%0.63%0.42%0.23%0.08%
Feb 202673.8%8.1%4.4%5.4%1.1%1.6%1.1%0.88%0.88%0.71%1.1%0.47%0.25%0.12%
Mar 202672.5%8%5.3%5.3%1.3%1.6%1.1%1.1%1.1%0.7%1.1%0.58%0.24%0.14%
Apr 202673.2%8.1%4.4%5.4%1.3%1.6%1.1%0.88%1.1%0.88%1.1%0.58%0.32%0.12%
May 202673.1%8%4.4%5.4%1.3%1.6%1.1%1.1%1.1%0.87%0.87%0.7%0.32%0.14%
Jun 202670.7%7.8%5.2%6.4%1.9%1.9%1%1.3%1%0.85%0.85%0.68%0.31%0.17%
Jul 202671.1%7.8%4.3%6.4%1.9%2.3%1%1%0.85%1%1%0.68%0.38%0.14%
Aug 202674.2%8.2%4.5%4.5%1.6%1.6%1.1%0.89%0.89%0.73%0.89%0.58%0.26%0.12%
Sep 202670.2%7.7%5.2%5.2%3.5%2.3%1.3%1%0.84%0.84%0.84%0.68%0.37%0.14%

How has the MAGNA-TILES and Ravensburger comparison changed over the last 12 months?

3 findings
  • MAGNA-TILES was ahead of Ravensburger in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands in Australia moved from 1.8% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
  • Across the 12 months ending September 2026, Ravensburger’s share of searches among toy brands in Australia moved from 0.22% to 0.37%, and its estimated monthly branded searches moved from 1K to 1.6K.

How did search popularity change for Australia toy brands in September 2026?

2 changes

  1. In September 2026, MAGNA-TILES gained share of searches among toy brands in Australia, from 1.6% to 2.3%.

  2. Estimated monthly branded searches for Ravensburger in Australia rose 60% over 12 measured months, from 1K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using MAGNA-TILES’s and Ravensburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

MAGNA-TILES

1 branded search term

  • magna tiles

Ravensburger

1 branded search term

  • ravensburger

How the Brand Demand Index is measured

Other head-to-heads among toy brands

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