Macleans vs Philips Sonicare:Which is more popular?
In September 2026, Macleans had more branded searches than Philips Sonicare among oral care brands in Australia. Macleans had about 9,900 branded searches, while Philips Sonicare had 4,400. Macleans made up 11.6% of all oral care brand searches we track, and Philips Sonicare accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about oral care brands, Philips Sonicare appeared in three of the five answers and Macleans in none.
Who do people search for more?
Macleans, about 2 searches for every 1 for Philips Sonicare
Who does AI mention more?
Philips Sonicare, mentioned in 3 of 5 answers, Macleans in 0
Who does AI recommend more?
Philips Sonicare, the only one of the two named
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips Sonicare was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Macleans did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Oral-B4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sensodyne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Philips Sonicare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Listerine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hismile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Piksters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Macleans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Curaprox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which toothpaste should I use in Australia?”
Asked ChatGPT
“What are the best oral care brands in Australia?”
Asked ChatGPT
“What's the best electric toothbrush?”
Searched Google, AI Overview
“toothpaste”
Searched Google, AI Overview
“electric toothbrush”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Macleans or Philips Sonicare more popular in search?
This chart shows how often people search Google for Macleans and Philips Sonicare by name. Each line represents a brand's share of searches for all ten oral care brands we track, month by month, from searches in Australia.
Share of searches by month for Macleans, Philips Sonicare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Piksters | Macleans | Waterpik | Sensodyne | Listerine | Oral-B | Colgate | Philips Sonicare | Curaprox |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 14.9% | 12.2% | 10% | 10% | 6.7% | 6.7% | 6.7% | 3.6% | 2% |
| Nov 2025 | 46% | 11.3% | 7.5% | 9.2% | 6.1% | 5% | 6.1% | 4.1% | 3.3% | 1.2% |
| Dec 2025 | 29.3% | 13.1% | 13.1% | 13.1% | 8.7% | 5.8% | 7.1% | 4.7% | 3.8% | 1.3% |
| Jan 2026 | 22.7% | 15.2% | 12.4% | 12.4% | 12.4% | 6.8% | 6.8% | 5.5% | 3.6% | 2% |
| Feb 2026 | 25.8% | 14.1% | 11.5% | 11.5% | 11.5% | 7.7% | 6.3% | 6.3% | 3.4% | 1.9% |
| Mar 2026 | 28.1% | 15.3% | 12.5% | 10.2% | 8.3% | 6.8% | 6.8% | 6.8% | 3% | 2% |
| Apr 2026 | 23.8% | 15.9% | 13% | 10.6% | 8.7% | 7.1% | 7.1% | 7.1% | 4.7% | 2.1% |
| May 2026 | 20% | 16.3% | 13.4% | 10.9% | 10.9% | 7.3% | 7.3% | 7.3% | 4.9% | 1.8% |
| Jun 2026 | 24% | 16% | 10.7% | 10.7% | 8.8% | 7.2% | 8.8% | 5.8% | 5.8% | 2.1% |
| Jul 2026 | 21.5% | 17.6% | 11.8% | 11.8% | 9.6% | 6.4% | 7.8% | 6.4% | 5.2% | 1.9% |
| Aug 2026 | 17.3% | 17.3% | 11.6% | 11.6% | 11.6% | 7.7% | 7.7% | 7.7% | 5.2% | 2.2% |
| Sep 2026 | 21.1% | 17.3% | 11.6% | 11.6% | 9.5% | 7.7% | 7.7% | 6.3% | 5.1% | 2.2% |
How has the Macleans and Philips Sonicare comparison changed over the last 12 months?
3 findings
- Macleans was ahead of Philips Sonicare in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macleans’ share of searches among oral care brands in Australia moved from 12.2% to 11.6%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in Australia moved from 3.6% to 5.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
How did search popularity change for Australia oral care brands in September 2026?
1 change
Philips Sonicare’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 5.8% to 5.1% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Macleans’ and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Macleans
1 branded search term
- macleans
Philips Sonicare
1 branded search term
- philips sonicare
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