Louenhide vs The Horse:Which is more popular?
In September 2026, Louenhide had more branded searches than The Horse among handbag brands in Australia. Louenhide had about 12,100 branded searches, while The Horse had 6,600. Louenhide made up 2.5% of all handbag brand searches we track, and The Horse accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about handbag brands, Louenhide and The Horse each appeared in two of the five answers. The Horse was mentioned before Louenhide in every answer that named either.
Who do people search for more?
Louenhide, about 83% more searches than The Horse
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
The Horse, named ahead of Louenhide in 2 of 2 answers
Follow Louenhide vs The Horse and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Louenhide and The Horse were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. The Horse was listed before Louenhide in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oroton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mimco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Louenhide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Status Anxiety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- The Horse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
St. Agni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gucci1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Longchamp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“What are the best handbag brands in Australia?”
Asked ChatGPT
“Which designer handbag brand is worth buying?”
Asked ChatGPT
“What are good Australian handbag brands?”
Searched Google, AI Overview
“handbags”
Searched Google, AI Overview
“designer handbags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Louenhide or The Horse more popular in search?
This chart shows how often people search Google for Louenhide and The Horse by name. Each line represents a brand's share of searches for all 17 handbag brands we track, month by month, from searches in Australia.
Share of searches by month for Louenhide, The Horse. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Louis Vuitton | Gucci | Longchamp | Guess | Oroton | Mimco | Michael Kors | Prada | Kate Spade | Louenhide | Status Anxiety | Marc Jacobs | The Horse | St. Agni |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.8% | 9.2% | 9.2% | 6.1% | 7.5% | 6.1% | 4.1% | 4.1% | 2.2% | 2.7% | 1.8% | 1.5% | 1.5% | 0.66% |
| Nov 2025 | 28% | 12.5% | 6.9% | 8.4% | 6.9% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2% | 1.7% | 1.7% | 0.61% |
| Dec 2025 | 29.9% | 13.5% | 6% | 9% | 7.4% | 9% | 6% | 4% | 3.3% | 2.2% | 3.3% | 1.8% | 1.5% | 1.5% | 0.54% |
| Jan 2026 | 28.4% | 15.5% | 7% | 10.4% | 5.7% | 7% | 5.7% | 3.8% | 3.8% | 2.1% | 3.8% | 1.7% | 1.4% | 1.7% | 0.76% |
| Feb 2026 | 28.7% | 15.8% | 8.6% | 8.6% | 5.8% | 7.1% | 5.8% | 3.2% | 3.9% | 2.1% | 3.9% | 1.7% | 1.4% | 1.4% | 0.76% |
| Mar 2026 | 31.1% | 14% | 7.6% | 9.3% | 5.1% | 7.6% | 6.3% | 2.8% | 4.2% | 1.9% | 3.4% | 1.9% | 1.2% | 1.5% | 0.67% |
| Apr 2026 | 31.4% | 14.1% | 7.7% | 7.7% | 5.2% | 7.7% | 6.3% | 3.4% | 4.2% | 2.3% | 3.4% | 1.9% | 1.3% | 1.5% | 0.67% |
| May 2026 | 29.4% | 13.2% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.2% | 3.9% | 2.2% | 3.2% | 1.8% | 1.4% | 1.4% | 0.78% |
| Jun 2026 | 38.3% | 11.5% | 6.3% | 7.7% | 5.2% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.5% | 1.3% | 1.5% | 0.55% |
| Jul 2026 | 38.1% | 11.5% | 7.7% | 9.4% | 5.1% | 6.3% | 5.1% | 3.4% | 3.4% | 1.9% | 2.3% | 1.5% | 1.3% | 1.3% | 0.68% |
| Aug 2026 | 35.3% | 13% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 3.9% | 3.9% | 2.1% | 2.6% | 1.4% | 1.2% | 1.4% | 0.63% |
| Sep 2026 | 33.4% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 1.6% | 1.3% | 1.3% | 0.73% |
How has the Louenhide and The Horse comparison changed over the last 12 months?
3 findings
- Louenhide was ahead of The Horse in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Louenhide’s share of searches among handbag brands in Australia moved from 2.7% to 2.5%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 12 months ending September 2026, The Horse’s share of searches among handbag brands in Australia moved from 1.5% to 1.3%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for Australia handbag brands in September 2026?
2 changes
In September 2026, Louenhide fell from 10th to 11th among handbag brands in Australia.
In September 2026, The Horse fell from 13th to 14th among handbag brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Louenhide’s and The Horse’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among handbag brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.