Brandwave

LEAP vs Smokeball:Which is more popular?

In September 2026, Smokeball had more branded searches than LEAP among legal practice software in Australia. Smokeball had about 2,900 branded searches, while LEAP had 1,600. Smokeball made up 15.2% of all legal practice software searches we track, and LEAP accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about legal practice software, LEAP appeared in all five answers and Smokeball in three. LEAP was mentioned before Smokeball in three out of five answers.

Among legal practice software in Australia in September 2026

Who do people search for more?

Smokeball, about 81% more searches than LEAP

Smokeball 2.9K searchesLEAP 1.6K searches

Who does AI mention more?

LEAP, mentioned in every answer we collected

LEAP in 5 of 5Smokeball in 3 of 5

Who does AI recommend more?

LEAP, named ahead of Smokeball in 3 of 5 answers

LEAP first in 3Smokeball first in 2

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Top legal practice software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LEAP appeared in all five answers. Smokeball was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. LEAP was listed before Smokeball in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. LEAP1st
  2. Smokeball2nd
  3. Clio3rd
  4. Actionstep4th
  5. SILQ5th
  6. LawMaster6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LEAP5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Actionstep3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smokeball3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SILQ3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LawMaster1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about legal practice software

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.

Is LEAP or Smokeball more popular in search?

This chart shows how often people search Google for LEAP and Smokeball by name. Each line represents a brand's share of searches for all six legal practice software we track, month by month, from searches in Australia.

LEAP and Smokeball among legal practice software in Australia, by month

Share of searches by month for Smokeball, LEAP. The figures are in the table below the chart.

View monthly share of searches table
MonthActionstepClioSmokeballLawMasterLEAPSILQ
Oct 202545.2%20.1%16.2%4%8.9%5.6%
Nov 202545.2%20.1%16.2%4%8.9%5.6%
Dec 202541.5%22.3%18.4%5.5%6.8%5.5%
Jan 202636.1%24.1%19.4%4.8%10.7%4.8%
Feb 202644.8%19.9%16%4.9%8.8%5.5%
Mar 202645.4%20.2%16.5%6%7.3%4.6%
Apr 202640.1%21.9%17.6%5.3%9.7%5.3%
May 202642.5%18.9%18.9%4.6%10%5.2%
Jun 202638.8%21.2%21.2%3.5%9.4%5.9%
Jul 202638.2%20.8%20.8%3.4%11%5.8%
Aug 202636.8%20.1%20.1%4%13.4%5.6%
Sep 202634.6%28.3%15.2%8.4%8.4%5.2%

How has the LEAP and Smokeball comparison changed over the last 12 months?

3 findings
  • Smokeball was ahead of LEAP in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, LEAP’s share of searches among legal practice software in Australia moved from 8.9% to 8.4%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Smokeball’s share of searches among legal practice software in Australia moved from 16.2% to 15.2%, and its estimated monthly branded searches held steady at 2.9K.

How did search popularity change for Australia legal practice software in September 2026?

3 changes
  1. In September 2026, LawMaster overtook LEAP and SILQ to rank 4th among legal practice software in Australia, with 8.4% of the searches.

  2. In September 2026, LEAP lost share of searches among legal practice software in Australia, from 13.4% to 8.4%.

  3. In September 2026, Smokeball lost share of searches among legal practice software in Australia, from 20.1% to 15.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using LEAP’s and Smokeball’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

LEAP

1 branded search term

  • leap legal software

Smokeball

1 branded search term

  • smokeball

How the Brand Demand Index is measured

Other head-to-heads among legal practice software

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