King Gee vs Portwest:Which is more popular?
In September 2026, King Gee had more branded searches than Portwest among workwear brands in Australia. King Gee had about 4,400 branded searches, while Portwest had 1,300. King Gee made up 15.8% of all workwear brand searches we track, and Portwest accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about workwear brands, neither King Gee nor Portwest appeared in any of the four answers.
Who do people search for more?
King Gee, about 3 searches for every 1 for Portwest
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither King Gee nor Portwest showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
FXD1st
Hard Yakka2nd
Bisley3rd
Dickies4th
Syzmik5th- King Gee–
Carhartt WIP–
Portwest–
Ritemate–
UNIT–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hard Yakka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bisley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FXD3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Syzmik1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dickies1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- King Gee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Carhartt WIP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Portwest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ritemate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UNIT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workwear brands
4 answers
Asked ChatGPT
“What's the best workwear brand in Australia?”
Asked ChatGPT
“Which work pants are most durable for tradies?”
Asked ChatGPT
“Which hi-vis workwear is most comfortable?”
Searched Google, AI Overview
“workwear”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“work pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is King Gee or Portwest more popular in search?
This chart shows how often people search Google for King Gee and Portwest by name. Each line represents a brand's share of searches for all ten workwear brands we track, month by month, from searches in Australia.
Share of searches by month for King Gee, Portwest. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hard Yakka | Bisley | King Gee | Syzmik | FXD | Carhartt WIP | Portwest | Ritemate | Dickies | UNIT |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 21.1% | 17.3% | 6.1% | 6.1% | 3.8% | 3.2% | 2.3% | 0.83% | 0.67% |
| Nov 2025 | 39.6% | 17.7% | 17.7% | 6.2% | 6.2% | 5.2% | 3.3% | 2.4% | 0.69% | 1% |
| Dec 2025 | 37.3% | 20.3% | 16.6% | 6% | 7.4% | 5.1% | 3.3% | 2.2% | 0.97% | 0.78% |
| Jan 2026 | 35.7% | 19.5% | 15.9% | 6.9% | 6.9% | 6.8% | 3.6% | 2.1% | 1.7% | 0.94% |
| Feb 2026 | 30.6% | 16.7% | 13.6% | 7.4% | 5.9% | 16.4% | 4.9% | 2.7% | 1.2% | 0.65% |
| Mar 2026 | 27.9% | 18.6% | 15.2% | 6.8% | 5.4% | 14.9% | 4.5% | 2.5% | 3.7% | 0.59% |
| Apr 2026 | 28.4% | 18.9% | 15.5% | 6.9% | 5.5% | 13.8% | 4.6% | 2.1% | 3.7% | 0.6% |
| May 2026 | 30.4% | 20.4% | 13.6% | 6% | 6% | 13.1% | 4% | 1.8% | 4% | 0.65% |
| Jun 2026 | 31.3% | 21% | 14% | 6.2% | 6.2% | 8.8% | 4.9% | 1.9% | 4.9% | 0.83% |
| Jul 2026 | 28.5% | 19% | 12.7% | 6.9% | 6.9% | 15.6% | 4.6% | 2.1% | 2.9% | 0.75% |
| Aug 2026 | 36% | 19.6% | 13.1% | 5.7% | 7.1% | 8.6% | 4.8% | 2.1% | 2.1% | 0.77% |
| Sep 2026 | 35.6% | 19.4% | 15.8% | 8.6% | 6.8% | 4.7% | 4.7% | 2.6% | 0.94% | 0.76% |
How has the King Gee and Portwest comparison changed over the last 12 months?
3 findings
- King Gee was ahead of Portwest in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, King Gee’s share of searches among workwear brands in Australia moved from 17.3% to 15.8%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Portwest’s share of searches among workwear brands in Australia moved from 3.2% to 4.7%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for Australia workwear brands in September 2026?
2 changes
In September 2026, King Gee gained share of searches among workwear brands in Australia, from 13.1% to 15.8%.
Estimated monthly branded searches for Portwest in Australia rose 30% over 12 measured months, from 1K to 1.3K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using King Gee’s and Portwest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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