KAYALI vs Le Labo:Which is more popular?
In September 2026, Le Labo had more branded searches than KAYALI among fragrance brands in Australia. Le Labo had about 40,500 branded searches, while KAYALI had 9,900. Le Labo made up 16.4% of all fragrance brand searches we track, and KAYALI accounted for 4%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Le Labo appeared in one of the four answers and KAYALI in none.
Follow KAYALI vs Le Labo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Le Labo was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. KAYALI did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Chanel3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Le Labo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Versace1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dior Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prada1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tom Ford1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maison Francis Kurkdjian1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
KAYALI0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fragrance brands
4 answers
Asked ChatGPT
“What are the best perfume brands in Australia?”
Asked ChatGPT
“Which women's perfume is most popular in Australia?”
Asked ChatGPT
“What's a good long-lasting perfume?”
Searched Google, AI Overview
“perfume”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best perfume”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is KAYALI or Le Labo more popular in search?
This chart shows how often people search Google for KAYALI and Le Labo by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Le Labo, KAYALI. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Labo | Yves Saint Laurent | Versace | Chanel | Burberry | Dior Beauty | Jo Malone | Prada | Tom Ford | KAYALI | Marc Jacobs | Gucci | Maison Francis Kurkdjian | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 12.7% | 8.5% | 8.5% | 6.9% | 6.9% | 8.5% | 6.9% | 6.9% | 4.6% | 4.6% | 3.8% | 3.1% | 1.6% | 1% |
| Nov 2025 | 10.7% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 10.7% | 5.9% | 5.9% | 7.2% | 5.9% | 3.9% | 2.1% | 1.4% | 1.3% |
| Dec 2025 | 9.9% | 12.2% | 9.9% | 9.9% | 8.1% | 6.7% | 9.9% | 6.7% | 5.4% | 4.4% | 6.7% | 4.4% | 2.4% | 1.7% | 1.5% |
| Jan 2026 | 12.6% | 12.6% | 8.4% | 10.3% | 6.9% | 8.4% | 8.4% | 5.6% | 6.9% | 4.6% | 5.6% | 3.8% | 3.1% | 1.5% | 1.2% |
| Feb 2026 | 13.7% | 11.2% | 9.1% | 9.1% | 7.5% | 9.1% | 7.5% | 6.1% | 6.1% | 5% | 6.1% | 4.1% | 2.7% | 1.4% | 1.1% |
| Mar 2026 | 15.6% | 12.8% | 8.5% | 8.5% | 7% | 7% | 8.5% | 5.7% | 7% | 5.7% | 4.7% | 3.8% | 2.5% | 1.4% | 1.1% |
| Apr 2026 | 14.8% | 12.1% | 8.1% | 9.9% | 6.6% | 8.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.9% | 1.4% | 1% |
| May 2026 | 13.2% | 13.2% | 8.8% | 10.8% | 7.2% | 7.2% | 8.8% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 2.6% | 1.8% | 1.1% |
| Jun 2026 | 15.5% | 12.7% | 8.5% | 10.3% | 6.9% | 6.9% | 8.5% | 6.9% | 5.7% | 4.6% | 4.6% | 3.8% | 2.5% | 1.6% | 1.1% |
| Jul 2026 | 13.9% | 13.9% | 9.3% | 9.3% | 7.6% | 7.6% | 7.6% | 6.2% | 6.2% | 5.1% | 5.1% | 3.4% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 14.2% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 7.8% | 6.4% | 7.8% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 0.93% |
| Sep 2026 | 16.4% | 13.4% | 11% | 9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 4% | 4% | 3.3% | 2.2% | 1.8% | 0.93% |
How has the KAYALI and Le Labo comparison changed over the last 12 months?
3 findings
- Le Labo was ahead of KAYALI in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KAYALI’s share of searches among fragrance brands in Australia moved from 4.6% to 4%, and its estimated monthly branded searches held steady at 9.9K.
- Across the 12 months ending September 2026, Le Labo’s share of searches among fragrance brands in Australia moved from 15.5% to 16.4%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for Australia fragrance brands in September 2026?
1 change
In September 2026, Le Labo gained share of searches among fragrance brands in Australia, from 14.2% to 16.4%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KAYALI’s and Le Labo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fragrance brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.