Kate Spade vs Michael Kors:Which is more popular?
In September 2026, Michael Kors had more branded searches than Kate Spade among handbag brands in Australia. Michael Kors had about 22,200 branded searches, while Kate Spade had 12,100. Michael Kors made up 4.5% of all handbag brand searches we track, and Kate Spade accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about handbag brands, neither Kate Spade nor Michael Kors appeared in any of the five answers.
Who do people search for more?
Michael Kors, about 83% more searches than Kate Spade
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Kate Spade nor Michael Kors showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oroton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mimco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Louenhide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Status Anxiety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Horse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
St. Agni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Michael Kors0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kate Spade0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“What are the best handbag brands in Australia?”
Asked ChatGPT
“Which designer handbag brand is worth buying?”
Asked ChatGPT
“What are good Australian handbag brands?”
Searched Google, AI Overview
“handbags”
Searched Google, AI Overview
“designer handbags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Kate Spade or Michael Kors more popular in search?
This chart shows how often people search Google for Kate Spade and Michael Kors by name. Each line represents a brand's share of searches for all 17 handbag brands we track, month by month, from searches in Australia.
Share of searches by month for Michael Kors, Kate Spade. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Louis Vuitton | Gucci | Longchamp | Guess | Oroton | Mimco | Michael Kors | Prada | Kate Spade | Louenhide | Status Anxiety | Marc Jacobs | The Horse | St. Agni |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.8% | 9.2% | 9.2% | 6.1% | 7.5% | 6.1% | 4.1% | 4.1% | 2.2% | 2.7% | 1.8% | 1.5% | 1.5% | 0.66% |
| Nov 2025 | 28% | 12.5% | 6.9% | 8.4% | 6.9% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2% | 1.7% | 1.7% | 0.61% |
| Dec 2025 | 29.9% | 13.5% | 6% | 9% | 7.4% | 9% | 6% | 4% | 3.3% | 2.2% | 3.3% | 1.8% | 1.5% | 1.5% | 0.54% |
| Jan 2026 | 28.4% | 15.5% | 7% | 10.4% | 5.7% | 7% | 5.7% | 3.8% | 3.8% | 2.1% | 3.8% | 1.7% | 1.4% | 1.7% | 0.76% |
| Feb 2026 | 28.7% | 15.8% | 8.6% | 8.6% | 5.8% | 7.1% | 5.8% | 3.2% | 3.9% | 2.1% | 3.9% | 1.7% | 1.4% | 1.4% | 0.76% |
| Mar 2026 | 31.1% | 14% | 7.6% | 9.3% | 5.1% | 7.6% | 6.3% | 2.8% | 4.2% | 1.9% | 3.4% | 1.9% | 1.2% | 1.5% | 0.67% |
| Apr 2026 | 31.4% | 14.1% | 7.7% | 7.7% | 5.2% | 7.7% | 6.3% | 3.4% | 4.2% | 2.3% | 3.4% | 1.9% | 1.3% | 1.5% | 0.67% |
| May 2026 | 29.4% | 13.2% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.2% | 3.9% | 2.2% | 3.2% | 1.8% | 1.4% | 1.4% | 0.78% |
| Jun 2026 | 38.3% | 11.5% | 6.3% | 7.7% | 5.2% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.5% | 1.3% | 1.5% | 0.55% |
| Jul 2026 | 38.1% | 11.5% | 7.7% | 9.4% | 5.1% | 6.3% | 5.1% | 3.4% | 3.4% | 1.9% | 2.3% | 1.5% | 1.3% | 1.3% | 0.68% |
| Aug 2026 | 35.3% | 13% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 3.9% | 3.9% | 2.1% | 2.6% | 1.4% | 1.2% | 1.4% | 0.63% |
| Sep 2026 | 33.4% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 1.6% | 1.3% | 1.3% | 0.73% |
How has the Kate Spade and Michael Kors comparison changed over the last 12 months?
3 findings
- Michael Kors was ahead of Kate Spade in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kate Spade’s share of searches among handbag brands in Australia moved from 2.2% to 2.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K.
- Across the 12 months ending September 2026, Michael Kors’ share of searches among handbag brands in Australia moved from 4.1% to 4.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
How did search popularity change for Australia handbag brands in September 2026?
2 changes
In September 2026, Michael Kors gained share of searches among handbag brands in Australia, from 3.9% to 4.5%.
In September 2026, Kate Spade rose from 11th to 10th among handbag brands in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kate Spade’s and Michael Kors’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kate Spade
1 branded search term
- kate spade bag
Michael Kors
1 branded search term
- michael kors bag
Other head-to-heads among handbag brands
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