IXL vs Mayver's:Which is more popular?
In September 2026, Mayver's had more branded searches than IXL among spread brands in Australia. Mayver's had about 2,900 branded searches, while IXL had 720. Mayver's made up 3.3% of all spread brand searches we track, and IXL accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about spread brands, Mayver's appeared in three of the four answers and IXL in none.
Who do people search for more?
Mayver's, about 4 searches for every 1 for IXL
Who does AI mention more?
Mayver's, mentioned in 3 of 4 answers, IXL in 0
Who does AI recommend more?
Mayver's, the only one of the two named
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Top spread brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Mayver's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. IXL did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Mayver's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bega2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Vegemite1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Pic's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nutella0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kraft0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
IXL0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about spread brands
4 answers
Asked ChatGPT
“Which peanut butter should I buy in Australia?”
Asked ChatGPT
“What are the best spreads for toast?”
Asked ChatGPT
“What's the healthiest peanut butter in Australia?”
Searched Google, AI Overview
“peanut butter”
Searched Google, AI Overview
“jam”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is IXL or Mayver's more popular in search?
This chart shows how often people search Google for IXL and Mayver's by name. Each line represents a brand's share of searches for all seven spread brands we track, month by month, from searches in Australia.
Share of searches by month for Mayver's, IXL. The figures are in the table below the chart.
View monthly share of searches table
| Month | Vegemite | Nutella | Bega | Pic's | Mayver's | Kraft | IXL |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.9% | 34.7% | 4.6% | 3.7% | 3.1% | 1.1% | 0.92% |
| Nov 2025 | 52.1% | 34.8% | 3.7% | 3.7% | 3.7% | 1.1% | 0.76% |
| Dec 2025 | 52.4% | 35.2% | 3.8% | 3.8% | 2.5% | 1.1% | 1.1% |
| Jan 2026 | 49.4% | 33.1% | 4.3% | 5.4% | 5.4% | 1.3% | 1.1% |
| Feb 2026 | 56% | 30.7% | 4% | 4% | 3.3% | 1% | 1% |
| Mar 2026 | 56.1% | 30.7% | 4.1% | 4.1% | 3.3% | 1% | 0.82% |
| Apr 2026 | 46.5% | 38.1% | 4.1% | 5.1% | 4.1% | 1.2% | 1% |
| May 2026 | 49.9% | 33.4% | 4.4% | 5.4% | 3.6% | 2.3% | 0.89% |
| Jun 2026 | 59.4% | 26.6% | 5.3% | 3.5% | 3.5% | 0.98% | 0.71% |
| Jul 2026 | 49.5% | 33.1% | 6.6% | 5.4% | 3.5% | 1.2% | 0.72% |
| Aug 2026 | 50.2% | 33.6% | 6.7% | 4.5% | 2.9% | 1.3% | 0.73% |
| Sep 2026 | 45.9% | 37.5% | 6.1% | 5% | 3.3% | 1.5% | 0.82% |
How has the IXL and Mayver's comparison changed over the last 12 months?
3 findings
- Mayver's was ahead of IXL in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, IXL’s share of searches among spread brands in Australia moved from 0.92% to 0.82%, and its estimated monthly branded searches held steady at 720.
- Across the 12 months ending September 2026, Mayver's’ share of searches among spread brands in Australia moved from 3.1% to 3.3%, and its estimated monthly branded searches moved from 2.4K to 2.9K.
How did search popularity change for Australia spread brands in September 2026?
1 change
Estimated monthly branded searches for Mayver's in Australia rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using IXL’s and Mayver's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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