Brandwave

ING vs Macquarie Bank:Which is more popular?

In September 2026, Macquarie Bank had more branded searches than ING among banks in Australia. Macquarie Bank had about 201,000 branded searches, while ING had 59,400. Macquarie Bank made up 3.5% of all bank searches we track, and ING accounted for 1%. When we asked ChatGPT and Google AI Overviews about banks, ING and Macquarie Bank each appeared in four of the five answers. ING and Macquarie Bank were each mentioned first in two of the four answers.

Among banks in Australia in September 2026

Who do people search for more?

Macquarie Bank, about 3 searches for every 1 for ING

Macquarie Bank 201K searchesING 59.4K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

ING in 4 of 5Macquarie Bank in 4 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

ING first in 2Macquarie Bank first in 2

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ING and Macquarie Bank were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ING and Macquarie Bank were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ING1st
  2. Macquarie Bank2nd
  3. CommBank3rd
  4. Up4th
  5. NAB5th
  6. Westpac6th
  7. ANZ7th
  8. ubank8th
  9. Bendigo Bank9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • CommBank4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Macquarie Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ING4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Westpac3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NAB3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Up3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ANZ2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bendigo Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ubank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about banks

5 answers

Brands are shown in the order each answer named them. The survey took place in Australia on October 22, 2026.

Is ING or Macquarie Bank more popular in search?

This chart shows how often people search Google for ING and Macquarie Bank by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in Australia.

ING and Macquarie Bank among banks in Australia, by month

Share of searches by month for Macquarie Bank, ING. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABBendigo BankMacquarie BankubankINGUp
Oct 202530.5%20.6%20.6%17.6%5.1%3.4%1%0.86%0.45%
Nov 202528.4%21.3%21.3%18.2%5.2%3.5%0.86%0.79%0.47%
Dec 202529.6%22.2%22.2%15.6%5.5%3%0.9%0.64%0.4%
Jan 202629.8%22.4%22.4%15.6%4.5%3%1.1%0.75%0.49%
Feb 202631.1%19%23.3%16.3%4.7%3.1%1.2%0.78%0.51%
Mar 202628.5%21.4%21.4%18.3%5.3%2.9%1.1%0.72%0.47%
Apr 202625.7%23.5%23.5%16.4%5.8%3.1%0.95%0.64%0.42%
May 202625.5%23.2%23.2%16.2%5.7%3.8%1.1%0.78%0.51%
Jun 202626%23.7%23.7%16.6%4.7%3.2%1.2%0.65%0.43%
Jul 202626%23.7%23.7%16.6%4.8%3.2%0.96%0.68%0.43%
Aug 202627.9%18.7%22.9%19.4%5.6%3.1%1.1%0.77%0.51%
Sep 202628.4%21%21%18.1%5.2%3.5%1.3%1%0.57%

How has the ING and Macquarie Bank comparison changed over the last 12 months?

3 findings
  • Macquarie Bank was ahead of ING in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, ING’s share of searches among banks in Australia moved from 0.86% to 1%, and its estimated monthly branded searches moved from 62.7K to 59.4K.
  • Across the 12 months ending September 2026, Macquarie Bank’s share of searches among banks in Australia moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for Australia banks in September 2026?

1 change

  1. Estimated monthly branded searches for Macquarie Bank in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using ING’s and Macquarie Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ING

2 branded search terms

  • ing australia
  • ing bank

Macquarie Bank

1 branded search term

  • macquarie bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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