Brandwave

Huawei vs SMA:Which is more popular?

In September 2026, SMA had more branded searches than Huawei among solar inverter brands in Australia. SMA had about 390 branded searches, while Huawei had 140. SMA made up 4.1% of all solar inverter brand searches we track, and Huawei accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about solar inverter brands, Huawei and SMA each appeared in one of the four answers.

Among solar inverter brands in Australia in September 2026

Who do people search for more?

SMA, about 3 searches for every 1 for Huawei

SMA 390 searchesHuawei 140 searches

Who does AI mention more?

Both were mentioned in 1 of 4 answers.

Huawei in 1 of 4SMA in 1 of 4

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Top solar inverter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Huawei and SMA were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sungrow1st
  2. Fronius2nd
  3. Enphase3rd
  4. GoodWe4th
  5. SMA5th
  6. SolarEdge6th
  7. Huawei6th
  8. Growatt–
  9. Solis–
  10. Fox ESS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sungrow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enphase3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GoodWe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SMA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SolarEdge1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huawei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Growatt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fox ESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about solar inverter brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Huawei or SMA more popular in search?

This chart shows how often people search Google for Huawei and SMA by name. Each line represents a brand's share of searches for all ten solar inverter brands we track, month by month, from searches in Australia.

Huawei and SMA among solar inverter brands in Australia, by month

Share of searches by month for SMA, Huawei. The figures are in the table below the chart.

View monthly share of searches table
MonthFroniusGoodWeGrowattSungrowSolisSMAEnphaseFox ESSSolarEdgeHuawei
Oct 202529.8%16.3%16.3%16.3%8.8%3.3%3.2%2.6%1.8%1.8%
Nov 202528%14.8%14.8%18.6%10.1%3.7%3%3%2.5%1.6%
Dec 202529.7%15.7%15.7%15.7%10.7%3.2%3.1%3.2%1.7%1.4%
Jan 202630.5%16.6%13.2%16.6%9%3.3%4%2.7%2.2%1.8%
Feb 202628.4%15%15%15%10.3%3.8%4.7%3.8%2.1%2.1%
Mar 202624.7%16.5%13%16.5%11%3.3%6%3.3%4%1.8%
Apr 202626.4%17.6%11.7%14%11.7%4.3%6.4%3.5%2.3%1.9%
May 202630.8%16.3%11.1%16.3%8.6%4.1%6.1%2.2%2.7%1.8%
Jun 202628.2%15.6%12.6%15.6%8.6%3.8%8.5%2%3.1%2%
Jul 202627.5%15.2%18%15.2%8.4%3.7%6.2%2.5%2%1.3%
Aug 202625.8%14.3%25.8%14.3%7.8%2.9%3.8%1.9%1.9%1.5%
Sep 202625.3%16.9%16.9%16.9%10.5%4.1%3.9%2.2%1.8%1.5%

How has the Huawei and SMA comparison changed over the last 12 months?

3 findings
  • SMA was ahead of Huawei in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Huawei’s share of searches among solar inverter brands in Australia moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 260 to 140.
  • Across the 12 months ending September 2026, SMA’s share of searches among solar inverter brands in Australia moved from 3.3% to 4.1%, and its estimated monthly branded searches moved from 480 to 390.

How did search popularity change for Australia solar inverter brands in September 2026?

2 changes
  1. In September 2026, SMA overtook Enphase to rank 6th among solar inverter brands in Australia, with 4.1% of the searches.

  2. Estimated monthly branded searches for Huawei in Australia fell 46.2% over 12 measured months, from 260 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Huawei’s and SMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huawei

1 branded search term

  • huawei inverter

SMA

1 branded search term

  • sma inverter

How the Brand Demand Index is measured

Other head-to-heads among solar inverter brands

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