Hobbyco vs Toys R Us:Which is more popular?
In September 2026, Hobbyco had more branded searches than Toys R Us among toy shops in Australia. Hobbyco had about 33,100 branded searches, while Toys R Us had 27,100. Hobbyco made up 14.8% of all toy shop searches we track, and Toys R Us accounted for 12.1%. When we asked ChatGPT and Google AI Overviews about toy shops, neither Hobbyco nor Toys R Us appeared in any of the three answers.
Who do people search for more?
Hobbyco, about 22% more searches than Toys R Us
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top toy shops in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Hobbyco nor Toys R Us showed up in any of the three answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about toy shops
3 answers
Asked ChatGPT
“What's the best toy shop in Australia?”
Asked ChatGPT
“Where's the best place to buy toys in Australia?”
Asked ChatGPT
“Which toy store has the best range in Australia?”
Searched Google, AI Overview
“toy shops near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“toy shop”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in Australia on October 23, 2026.
Share of searches by month for Hobbyco, Toys R Us. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toymate | Toyworld | Hobbyco | Toys R Us | Zing |
|---|---|---|---|---|---|
| Oct 2025 | 40.9% | 27.4% | 15% | 10% | 6.7% |
| Nov 2025 | 42.6% | 28.5% | 12.8% | 10.4% | 5.7% |
| Dec 2025 | 39.6% | 32.4% | 11.9% | 9.7% | 6.5% |
| Jan 2026 | 36.3% | 29.7% | 16.2% | 8.9% | 8.9% |
| Feb 2026 | 33.9% | 33.9% | 15.2% | 10.2% | 6.8% |
| Mar 2026 | 34.4% | 34.4% | 15.4% | 10.3% | 5.6% |
| Apr 2026 | 41.4% | 27.7% | 15.2% | 10.2% | 5.5% |
| May 2026 | 38.6% | 31.5% | 14.1% | 9.5% | 6.3% |
| Jun 2026 | 36.9% | 30.1% | 13.5% | 13.5% | 6% |
| Jul 2026 | 49.9% | 22.4% | 12.2% | 10% | 5.5% |
| Aug 2026 | 44.2% | 24.3% | 13.3% | 13.3% | 4.9% |
| Sep 2026 | 40.5% | 27.1% | 14.8% | 12.1% | 5.4% |
How has the Hobbyco and Toys R Us comparison changed over the last 12 months?
3 findings
- Hobbyco was ahead of Toys R Us in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hobbyco’s share of searches among toy shops in Australia moved from 15% to 14.8%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Toys R Us’ share of searches among toy shops in Australia moved from 10% to 12.1%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for Australia toy shops in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hobbyco’s and Toys R Us’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among toy shops
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