Brandwave

Fox ESS vs Huawei:Which is more popular?

In September 2026, Fox ESS had more branded searches than Huawei among solar inverter brands in Australia. Fox ESS had about 210 branded searches, while Huawei had 140. Fox ESS made up 2.2% of all solar inverter brand searches we track, and Huawei accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about solar inverter brands, Huawei appeared in one of the four answers and Fox ESS in none.

Among solar inverter brands in Australia in September 2026

Who do people search for more?

Fox ESS, about 50% more searches than Huawei

Fox ESS 210 searchesHuawei 140 searches

Who does AI mention more?

Huawei, mentioned in 1 of 4 answers, Fox ESS in 0

Huawei in 1 of 4Fox ESS in 0 of 4

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Top solar inverter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Huawei was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Fox ESS did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sungrow1st
  2. Fronius2nd
  3. Enphase3rd
  4. GoodWe4th
  5. SMA5th
  6. SolarEdge6th
  7. Huawei6th
  8. Growatt–
  9. Solis–
  10. Fox ESS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sungrow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enphase3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GoodWe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SMA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SolarEdge1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huawei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Growatt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fox ESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about solar inverter brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Fox ESS or Huawei more popular in search?

This chart shows how often people search Google for Fox ESS and Huawei by name. Each line represents a brand's share of searches for all ten solar inverter brands we track, month by month, from searches in Australia.

Fox ESS and Huawei among solar inverter brands in Australia, by month

Share of searches by month for Fox ESS, Huawei. The figures are in the table below the chart.

View monthly share of searches table
MonthFroniusGoodWeGrowattSungrowSolisSMAEnphaseFox ESSSolarEdgeHuawei
Oct 202529.8%16.3%16.3%16.3%8.8%3.3%3.2%2.6%1.8%1.8%
Nov 202528%14.8%14.8%18.6%10.1%3.7%3%3%2.5%1.6%
Dec 202529.7%15.7%15.7%15.7%10.7%3.2%3.1%3.2%1.7%1.4%
Jan 202630.5%16.6%13.2%16.6%9%3.3%4%2.7%2.2%1.8%
Feb 202628.4%15%15%15%10.3%3.8%4.7%3.8%2.1%2.1%
Mar 202624.7%16.5%13%16.5%11%3.3%6%3.3%4%1.8%
Apr 202626.4%17.6%11.7%14%11.7%4.3%6.4%3.5%2.3%1.9%
May 202630.8%16.3%11.1%16.3%8.6%4.1%6.1%2.2%2.7%1.8%
Jun 202628.2%15.6%12.6%15.6%8.6%3.8%8.5%2%3.1%2%
Jul 202627.5%15.2%18%15.2%8.4%3.7%6.2%2.5%2%1.3%
Aug 202625.8%14.3%25.8%14.3%7.8%2.9%3.8%1.9%1.9%1.5%
Sep 202625.3%16.9%16.9%16.9%10.5%4.1%3.9%2.2%1.8%1.5%

Fox ESS sells other things too, so only its searches that name this product count here, like “fox ess inverter”.

How has the Fox ESS and Huawei comparison changed over the last 12 months?

3 findings
  • Fox ESS was ahead of Huawei in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fox ESS’s share of searches among solar inverter brands in Australia moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 390 to 210.
  • Across the 12 months ending September 2026, Huawei’s share of searches among solar inverter brands in Australia moved from 1.8% to 1.5%, and its estimated monthly branded searches moved from 260 to 140.

How did search popularity change for Australia solar inverter brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Fox ESS in Australia fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

  2. Estimated monthly branded searches for Huawei in Australia fell 46.2% over 12 measured months, from 260 to 140 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fox ESS’s and Huawei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox ESS

1 branded search term

  • fox ess inverter

Huawei

1 branded search term

  • huawei inverter

How the Brand Demand Index is measured

Other head-to-heads among solar inverter brands

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