Brandwave

Fox ESS vs Growatt:Which is more popular?

In September 2026, Growatt had more branded searches than Fox ESS among solar inverter brands in Australia. Growatt had about 1,600 branded searches, while Fox ESS had 210. Growatt made up 16.9% of all solar inverter brand searches we track, and Fox ESS accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about solar inverter brands, neither Fox ESS nor Growatt appeared in any of the four answers.

Among solar inverter brands in Australia in September 2026

Who do people search for more?

Growatt, about 8 searches for every 1 for Fox ESS

Growatt 1.6K searchesFox ESS 210 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Fox ESS in 0 of 4Growatt in 0 of 4

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Top solar inverter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Fox ESS nor Growatt showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sungrow1st
  2. Fronius2nd
  3. Enphase3rd
  4. GoodWe4th
  5. SMA5th
  6. SolarEdge6th
  7. Huawei6th
  8. Growatt–
  9. Solis–
  10. Fox ESS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sungrow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enphase3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • GoodWe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SMA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • SolarEdge1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Huawei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Growatt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Solis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Fox ESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about solar inverter brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.

Is Fox ESS or Growatt more popular in search?

This chart shows how often people search Google for Fox ESS and Growatt by name. Each line represents a brand's share of searches for all ten solar inverter brands we track, month by month, from searches in Australia.

Fox ESS and Growatt among solar inverter brands in Australia, by month

Share of searches by month for Growatt, Fox ESS. The figures are in the table below the chart.

View monthly share of searches table
MonthFroniusGoodWeGrowattSungrowSolisSMAEnphaseFox ESSSolarEdgeHuawei
Oct 202529.8%16.3%16.3%16.3%8.8%3.3%3.2%2.6%1.8%1.8%
Nov 202528%14.8%14.8%18.6%10.1%3.7%3%3%2.5%1.6%
Dec 202529.7%15.7%15.7%15.7%10.7%3.2%3.1%3.2%1.7%1.4%
Jan 202630.5%16.6%13.2%16.6%9%3.3%4%2.7%2.2%1.8%
Feb 202628.4%15%15%15%10.3%3.8%4.7%3.8%2.1%2.1%
Mar 202624.7%16.5%13%16.5%11%3.3%6%3.3%4%1.8%
Apr 202626.4%17.6%11.7%14%11.7%4.3%6.4%3.5%2.3%1.9%
May 202630.8%16.3%11.1%16.3%8.6%4.1%6.1%2.2%2.7%1.8%
Jun 202628.2%15.6%12.6%15.6%8.6%3.8%8.5%2%3.1%2%
Jul 202627.5%15.2%18%15.2%8.4%3.7%6.2%2.5%2%1.3%
Aug 202625.8%14.3%25.8%14.3%7.8%2.9%3.8%1.9%1.9%1.5%
Sep 202625.3%16.9%16.9%16.9%10.5%4.1%3.9%2.2%1.8%1.5%

Fox ESS sells other things too, so only its searches that name this product count here, like “fox ess inverter”.

How has the Fox ESS and Growatt comparison changed over the last 12 months?

3 findings
  • Growatt was ahead of Fox ESS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fox ESS’s share of searches among solar inverter brands in Australia moved from 2.6% to 2.2%, and its estimated monthly branded searches moved from 390 to 210.
  • Across the 12 months ending September 2026, Growatt’s share of searches among solar inverter brands in Australia moved from 16.3% to 16.9%, and its estimated monthly branded searches moved from 2.4K to 1.6K.

How did search popularity change for Australia solar inverter brands in September 2026?

3 changes
  1. In September 2026, GoodWe overtook Growatt to rank 2nd among solar inverter brands in Australia, with 16.9% of the searches.

  2. In September 2026, Growatt lost share of searches among solar inverter brands in Australia, from 25.8% to 16.9%.

  3. Estimated monthly branded searches for Fox ESS in Australia fell 46.2% over 12 measured months, from 390 to 210 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fox ESS’s and Growatt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fox ESS

1 branded search term

  • fox ess inverter

Growatt

1 branded search term

  • growatt

How the Brand Demand Index is measured

Other head-to-heads among solar inverter brands

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