Enphase vs SMA:Which is more popular?
In September 2026, Enphase and SMA were level in searches among solar inverter brands in Australia, with an estimated 370 versus 390 branded searches, at 3.9% and 4.1% of the total. When we asked ChatGPT and Google AI Overviews about solar inverter brands, Enphase appeared in three of the four answers and SMA in one. Enphase was mentioned before SMA in every answer.
Who do people search for more?
SMA, about 5% more searches than Enphase
Who does AI mention more?
Enphase, mentioned in 3 of 4 answers, SMA in 1
Who does AI recommend more?
Enphase, named ahead of SMA in every answer
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Top solar inverter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Enphase was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. SMA was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Enphase was listed before SMA in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sungrow3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Enphase3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
GoodWe1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- SMA1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
SolarEdge1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Huawei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Growatt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Solis0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Fox ESS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about solar inverter brands
4 answers
Asked ChatGPT
“What's the best solar inverter in Australia?”
Asked ChatGPT
“Which solar inverter brand is the most reliable?”
Asked ChatGPT
“Should I get microinverters or a string inverter?”
Searched Google, AI Overview
“solar inverter”
Brands are shown in the order each answer named them. The survey took place in Australia on October 27, 2026.
Is Enphase or SMA more popular in search?
This chart shows how often people search Google for Enphase and SMA by name. Each line represents a brand's share of searches for all ten solar inverter brands we track, month by month, from searches in Australia.
Share of searches by month for SMA, Enphase. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fronius | GoodWe | Growatt | Sungrow | Solis | SMA | Enphase | Fox ESS | SolarEdge | Huawei |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 16.3% | 16.3% | 16.3% | 8.8% | 3.3% | 3.2% | 2.6% | 1.8% | 1.8% |
| Nov 2025 | 28% | 14.8% | 14.8% | 18.6% | 10.1% | 3.7% | 3% | 3% | 2.5% | 1.6% |
| Dec 2025 | 29.7% | 15.7% | 15.7% | 15.7% | 10.7% | 3.2% | 3.1% | 3.2% | 1.7% | 1.4% |
| Jan 2026 | 30.5% | 16.6% | 13.2% | 16.6% | 9% | 3.3% | 4% | 2.7% | 2.2% | 1.8% |
| Feb 2026 | 28.4% | 15% | 15% | 15% | 10.3% | 3.8% | 4.7% | 3.8% | 2.1% | 2.1% |
| Mar 2026 | 24.7% | 16.5% | 13% | 16.5% | 11% | 3.3% | 6% | 3.3% | 4% | 1.8% |
| Apr 2026 | 26.4% | 17.6% | 11.7% | 14% | 11.7% | 4.3% | 6.4% | 3.5% | 2.3% | 1.9% |
| May 2026 | 30.8% | 16.3% | 11.1% | 16.3% | 8.6% | 4.1% | 6.1% | 2.2% | 2.7% | 1.8% |
| Jun 2026 | 28.2% | 15.6% | 12.6% | 15.6% | 8.6% | 3.8% | 8.5% | 2% | 3.1% | 2% |
| Jul 2026 | 27.5% | 15.2% | 18% | 15.2% | 8.4% | 3.7% | 6.2% | 2.5% | 2% | 1.3% |
| Aug 2026 | 25.8% | 14.3% | 25.8% | 14.3% | 7.8% | 2.9% | 3.8% | 1.9% | 1.9% | 1.5% |
| Sep 2026 | 25.3% | 16.9% | 16.9% | 16.9% | 10.5% | 4.1% | 3.9% | 2.2% | 1.8% | 1.5% |
How has the Enphase and SMA comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Enphase took it in January 2026, SMA took it in September 2026.
- Across the 12 months ending September 2026, Enphase’s share of searches among solar inverter brands in Australia moved from 3.2% to 3.9%, and its estimated monthly branded searches moved from 470 to 370.
- Across the 12 months ending September 2026, SMA’s share of searches among solar inverter brands in Australia moved from 3.3% to 4.1%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for Australia solar inverter brands in September 2026?
2 changes
In September 2026, SMA overtook Enphase to rank 6th among solar inverter brands in Australia, with 4.1% of the searches.
Estimated monthly branded searches for Enphase in Australia fell 21.3% over 12 measured months, from 470 to 370 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Enphase’s and SMA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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