Brandwave

Drontal vs Frontline:Which is more popular?

In September 2026, Frontline had more branded searches than Drontal among flea and worm treatment brands in Australia. Frontline had about 3,600 branded searches, while Drontal had 1,900. Frontline made up 6.2% of all flea and worm treatment brand searches we track, and Drontal accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about flea and worm treatment brands, Drontal appeared in one of the five answers and Frontline in none.

Among flea and worm treatment brands in Australia in September 2026

Who do people search for more?

Frontline, about 89% more searches than Drontal

Frontline 3.6K searchesDrontal 1.9K searches

Who does AI mention more?

Drontal, mentioned in 1 of 5 answers, Frontline in 0

Drontal in 1 of 5Frontline in 0 of 5

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Top flea and worm treatment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Drontal was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Frontline did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NexGard1st
  2. Bravecto2nd
  3. Drontal3rd
  4. Capstar4th
  5. Simparica5th
  6. Seresto6th
  7. Frontline–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NexGard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bravecto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simparica2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drontal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flea and worm treatment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Drontal or Frontline more popular in search?

This chart shows how often people search Google for Drontal and Frontline by name. Each line represents a brand's share of searches for all seven flea and worm treatment brands we track, month by month, from searches in Australia.

Drontal and Frontline among flea and worm treatment brands in Australia, by month

Share of searches by month for Frontline, Drontal. The figures are in the table below the chart.

View monthly share of searches table
MonthNexGardBravectoFrontlineDrontalSimparicaCapstarSeresto
Oct 202573.1%11.7%6.4%2.8%4.3%1%0.69%
Nov 202573.4%11.8%6.4%3.4%3.4%1.1%0.57%
Dec 202573%11.7%6.3%3.5%3.5%1.3%0.84%
Jan 202673.2%11.2%6%3.3%3.9%1.5%0.81%
Feb 202674.6%9.7%6.4%3.5%3.5%1.6%0.58%
Mar 202672%11%7.4%3.3%3.9%1.8%0.65%
Apr 202671.9%11.5%7.7%3.4%3.4%1.5%0.55%
May 202674.2%9.7%7.9%3.5%2.9%1.3%0.46%
Jun 202670.6%10.8%8.8%3.9%3.9%1.4%0.51%
Jul 202675.6%9.9%6.5%3.6%2.9%1.1%0.47%
Aug 202674.8%9.3%7.6%3.4%3.4%1%0.45%
Sep 202674.2%11.4%6.2%3.3%3.3%1%0.67%

How has the Drontal and Frontline comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia flea and worm treatment brands in September 2026?

2 changes
  1. In September 2026, Frontline lost share of searches among flea and worm treatment brands in Australia, from 7.6% to 6.2%.

  2. Drontal’s share of searches among flea and worm treatment brands in Australia has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Drontal’s and Frontline’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Drontal

1 branded search term

  • drontal

Frontline

1 branded search term

  • frontline

How the Brand Demand Index is measured

Other head-to-heads among flea and worm treatment brands

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