Dissh vs The Iconic:Which is searched more in Australia?
In September 2026, The Iconic had more branded searches than Dissh among online fashion retailers in Australia. The Iconic had about 368,000 branded searches, while Dissh had 165,000. The Iconic made up 10.7% of all online fashion retailer searches we track, and Dissh accounted for 4.8%.
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Is Dissh or The Iconic more popular in search?
Compare the online stores Australians buy clothes from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for The Iconic, Dissh. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cotton On | Uniqlo | Country Road | Princess Polly | The Iconic | Dissh | Aje | ASOS | Meshki | Showpo | Beginning Boutique | Hello Molly | White Fox Boutique |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 26.5% | 14.5% | 11.9% | 9.7% | 11.9% | 4.4% | 3.6% | 4.4% | 3.6% | 4.4% | 2.4% | 2% | 0.88% |
| Nov 2025 | 25.1% | 13.8% | 13.8% | 9.2% | 13.8% | 5.1% | 4.1% | 3.4% | 3.4% | 3.4% | 2.8% | 1.2% | 0.83% |
| Dec 2025 | 29.6% | 16.3% | 16.3% | 7.3% | 10.9% | 4.9% | 3.3% | 3.3% | 2.2% | 2.2% | 2.2% | 0.98% | 0.66% |
| Jan 2026 | 26.3% | 17.6% | 11.7% | 7.9% | 11.7% | 5.3% | 3.5% | 4.3% | 3.5% | 2.9% | 2.9% | 1.6% | 0.87% |
| Feb 2026 | 22.9% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 0.92% |
| Mar 2026 | 27.4% | 18.5% | 12.3% | 8.3% | 10.1% | 4.5% | 3.7% | 3.7% | 3.7% | 3% | 2.5% | 1.4% | 0.91% |
| Apr 2026 | 23.5% | 19.2% | 15.7% | 8.6% | 10.5% | 4.7% | 3.8% | 3.8% | 3.1% | 3.1% | 1.7% | 1.4% | 0.77% |
| May 2026 | 22.2% | 22.2% | 14.9% | 8.1% | 9.9% | 4.5% | 3.6% | 3.6% | 3.6% | 3% | 2% | 1.3% | 0.89% |
| Jun 2026 | 24.2% | 19.8% | 13.3% | 8.9% | 10.8% | 4% | 4% | 4% | 3.2% | 3.2% | 2.2% | 1.2% | 1.2% |
| Jul 2026 | 21.2% | 21.2% | 11.6% | 9.5% | 11.6% | 4.3% | 3.5% | 5.2% | 3.5% | 3.5% | 2.3% | 1.6% | 1% |
| Aug 2026 | 22.8% | 18.7% | 12.5% | 10.2% | 10.2% | 4.6% | 3.7% | 4.6% | 3.7% | 3.7% | 2.5% | 1.7% | 1.1% |
| Sep 2026 | 24% | 16% | 13.1% | 10.7% | 10.7% | 4.8% | 3.9% | 3.9% | 3.9% | 3.2% | 2.6% | 2.2% | 0.79% |
How has the Dissh and The Iconic comparison changed over the last 12 months?
3 findings
- The Iconic was ahead of Dissh in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dissh’s share of searches among online fashion retailers in Australia moved from 4.4% to 4.8%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, The Iconic’s share of searches among online fashion retailers in Australia moved from 11.9% to 10.7%, and its estimated monthly branded searches moved from 450K to 368K.
How did search popularity change for Australia online fashion retailers in September 2026?
2 changes
In September 2026, The Iconic gained share of searches among online fashion retailers in Australia, from 10.2% to 10.7%.
Dissh’s share of searches among online fashion retailers in Australia has gained ground for 3 months in a row, from 4% to 4.8% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dissh’s and The Iconic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dissh
1 branded search term
- dissh
The Iconic
1 branded search term
- the iconic
Other head-to-heads among online fashion retailers
Cotton On vs Uniqlo: compare search popularity
Cotton On vs Country Road: compare search popularity
Cotton On vs Princess Polly: compare search popularity- Cotton On vs The Iconic: compare search popularity
- Uniqlo vs Country Road: compare search popularity
- Uniqlo vs Princess Polly: compare search popularity
Put your own brand in this comparison
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