David Jones vs Harris Scarfe:Which is searched more in Australia?
In September 2026, David Jones had more branded searches than Harris Scarfe among department stores in Australia. David Jones had about 823,000 branded searches, while Harris Scarfe had 301,000. David Jones made up 8% of all department store searches we track, and Harris Scarfe accounted for 2.9%.
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Is David Jones or Harris Scarfe more popular in search?
Compare the department and discount department stores Australians shop at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for David Jones, Harris Scarfe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kmart | Big W | Target Australia | Myer | David Jones | Harris Scarfe |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 28% | 12.3% | 8.4% | 6.8% | 2.5% |
| Nov 2025 | 38% | 25.4% | 13.2% | 11.4% | 9.3% | 2.8% |
| Dec 2025 | 41.2% | 27.5% | 9.9% | 10.1% | 8.3% | 3% |
| Jan 2026 | 46.6% | 25.5% | 11.2% | 7.6% | 6.3% | 2.8% |
| Feb 2026 | 46.8% | 25.6% | 11.2% | 7.7% | 6.3% | 2.3% |
| Mar 2026 | 43.9% | 24.1% | 13.4% | 8.8% | 7.2% | 2.6% |
| Apr 2026 | 43.9% | 24.1% | 13.4% | 8.8% | 7.2% | 2.6% |
| May 2026 | 42.8% | 23.5% | 13% | 10.5% | 7.1% | 3.2% |
| Jun 2026 | 38.2% | 25.6% | 13.7% | 11.4% | 7.7% | 3.4% |
| Jul 2026 | 39.7% | 26.6% | 13.8% | 9.7% | 6.5% | 3.6% |
| Aug 2026 | 39% | 26.1% | 14% | 9.5% | 7.8% | 3.5% |
| Sep 2026 | 39.6% | 26.5% | 13.3% | 9.7% | 8% | 2.9% |
How has the David Jones and Harris Scarfe comparison changed over the last 12 months?
3 findings
- David Jones was ahead of Harris Scarfe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, David Jones’ share of searches among department stores in Australia moved from 6.8% to 8%, and its estimated monthly branded searches moved from 1M to 823K.
- Across the 12 months ending September 2026, Harris Scarfe’s share of searches among department stores in Australia moved from 2.5% to 2.9%, and its estimated monthly branded searches moved from 368K to 301K.
How did search popularity change for Australia department stores in September 2026?
2 changes
In September 2026, Harris Scarfe lost share of searches among department stores in Australia, from 3.5% to 2.9%.
Estimated monthly branded searches for David Jones in Australia fell 17.7% over 12 measured months, from 1M to 823K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using David Jones’ and Harris Scarfe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
David Jones
1 branded search term
- david jones
Harris Scarfe
1 branded search term
- harris scarfe
Other head-to-heads among department stores
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