Curaprox vs Philips Sonicare:Which is more popular?
In September 2026, Philips Sonicare had more branded searches than Curaprox among oral care brands in Australia. Philips Sonicare had about 4,400 branded searches, while Curaprox had 1,900. Philips Sonicare made up 5.1% of all oral care brand searches we track, and Curaprox accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about oral care brands, Philips Sonicare appeared in three of the five answers and Curaprox in none.
Who do people search for more?
Philips Sonicare, about 2 searches for every 1 for Curaprox
Who does AI mention more?
Philips Sonicare, mentioned in 3 of 5 answers, Curaprox in 0
Who does AI recommend more?
Philips Sonicare, the only one of the two named
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Top oral care brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Philips Sonicare was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Curaprox did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Oral-B4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Sensodyne3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Colgate3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Philips Sonicare3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Listerine1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hismile0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Piksters0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Macleans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Waterpik0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Curaprox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about oral care brands
5 answers
Asked ChatGPT
“Which toothpaste should I use in Australia?”
Asked ChatGPT
“What are the best oral care brands in Australia?”
Asked ChatGPT
“What's the best electric toothbrush?”
Searched Google, AI Overview
“toothpaste”
Searched Google, AI Overview
“electric toothbrush”
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Curaprox or Philips Sonicare more popular in search?
This chart shows how often people search Google for Curaprox and Philips Sonicare by name. Each line represents a brand's share of searches for all ten oral care brands we track, month by month, from searches in Australia.
Share of searches by month for Philips Sonicare, Curaprox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hismile | Piksters | Macleans | Waterpik | Sensodyne | Listerine | Oral-B | Colgate | Philips Sonicare | Curaprox |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 14.9% | 12.2% | 10% | 10% | 6.7% | 6.7% | 6.7% | 3.6% | 2% |
| Nov 2025 | 46% | 11.3% | 7.5% | 9.2% | 6.1% | 5% | 6.1% | 4.1% | 3.3% | 1.2% |
| Dec 2025 | 29.3% | 13.1% | 13.1% | 13.1% | 8.7% | 5.8% | 7.1% | 4.7% | 3.8% | 1.3% |
| Jan 2026 | 22.7% | 15.2% | 12.4% | 12.4% | 12.4% | 6.8% | 6.8% | 5.5% | 3.6% | 2% |
| Feb 2026 | 25.8% | 14.1% | 11.5% | 11.5% | 11.5% | 7.7% | 6.3% | 6.3% | 3.4% | 1.9% |
| Mar 2026 | 28.1% | 15.3% | 12.5% | 10.2% | 8.3% | 6.8% | 6.8% | 6.8% | 3% | 2% |
| Apr 2026 | 23.8% | 15.9% | 13% | 10.6% | 8.7% | 7.1% | 7.1% | 7.1% | 4.7% | 2.1% |
| May 2026 | 20% | 16.3% | 13.4% | 10.9% | 10.9% | 7.3% | 7.3% | 7.3% | 4.9% | 1.8% |
| Jun 2026 | 24% | 16% | 10.7% | 10.7% | 8.8% | 7.2% | 8.8% | 5.8% | 5.8% | 2.1% |
| Jul 2026 | 21.5% | 17.6% | 11.8% | 11.8% | 9.6% | 6.4% | 7.8% | 6.4% | 5.2% | 1.9% |
| Aug 2026 | 17.3% | 17.3% | 11.6% | 11.6% | 11.6% | 7.7% | 7.7% | 7.7% | 5.2% | 2.2% |
| Sep 2026 | 21.1% | 17.3% | 11.6% | 11.6% | 9.5% | 7.7% | 7.7% | 6.3% | 5.1% | 2.2% |
How has the Curaprox and Philips Sonicare comparison changed over the last 12 months?
3 findings
- Philips Sonicare was ahead of Curaprox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Curaprox’s share of searches among oral care brands in Australia moved from 2% to 2.2%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
- Across the 12 months ending September 2026, Philips Sonicare’s share of searches among oral care brands in Australia moved from 3.6% to 5.1%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
How did search popularity change for Australia oral care brands in September 2026?
2 changes
Philips Sonicare’s share of searches among oral care brands in Australia has lost ground for 3 months in a row, from 5.8% to 5.1% in September 2026.
Estimated monthly branded searches for Curaprox in Australia rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Curaprox’s and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Curaprox
1 branded search term
- curaprox
Philips Sonicare
1 branded search term
- philips sonicare
Other head-to-heads among oral care brands
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