Connetix vs MAGNA-TILES:Which is more popular?
In September 2026, Connetix had more branded searches than MAGNA-TILES among toy brands in Australia. Connetix had about 14,800 branded searches, while MAGNA-TILES had 9,900. Connetix made up 3.5% of all toy brand searches we track, and MAGNA-TILES accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about toy brands, neither Connetix nor MAGNA-TILES appeared in any of the five answers.
Who do people search for more?
Connetix, about 49% more searches than MAGNA-TILES
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top toy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Connetix nor MAGNA-TILES showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
LEGO1st
Hot Wheels2nd- Barbie3rd
Playmobil4th
Squishmallows5th- Fisher-Price6th
Hasbro7th
VTech8th
Nerf9th- +1 more
MAGNA-TILES–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- LEGO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hot Wheels2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Barbie1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Squishmallows1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nerf1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- VTech1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Fisher-Price1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hasbro1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Playmobil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- MAGNA-TILES0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toy brands
5 answers
Asked ChatGPT
“What are the most popular toy brands in Australia?”
Asked ChatGPT
“What are the best educational toys for toddlers?”
- 1LEGO
- 1
Asked ChatGPT
“Which toys do kids want most this year?”
- 1LEGO
- 1
Searched Google, AI Overview
“toys”
Searched Google, AI Overview
“kids toys”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Connetix or MAGNA-TILES more popular in search?
This chart shows how often people search Google for Connetix and MAGNA-TILES by name. Each line represents a brand's share of searches for all 14 toy brands we track, month by month, from searches in Australia.
Share of searches by month for Connetix, MAGNA-TILES. The figures are in the table below the chart.
View monthly share of searches table
| Month | LEGO | Barbie | Hot Wheels | Squishmallows | Connetix | MAGNA-TILES | Nerf | VTech | Fisher-Price | Hasbro | Playmobil | Melissa & Doug | Ravensburger | Tender Leaf Toys |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 66.4% | 8.9% | 6% | 7.3% | 3.3% | 1.8% | 1.2% | 1.2% | 1.2% | 0.79% | 0.97% | 0.64% | 0.22% | 0.13% |
| Nov 2025 | 68.5% | 7.5% | 5% | 7.5% | 2.8% | 2.3% | 1% | 1.5% | 1.2% | 0.55% | 1% | 0.67% | 0.24% | 0.15% |
| Dec 2025 | 75.1% | 5.5% | 4.5% | 6.8% | 1.7% | 1.7% | 0.9% | 1.1% | 0.9% | 0.4% | 0.74% | 0.49% | 0.22% | 0.1% |
| Jan 2026 | 78.9% | 5.8% | 3.9% | 4.8% | 0.95% | 1.2% | 0.95% | 0.95% | 0.63% | 0.63% | 0.63% | 0.42% | 0.23% | 0.08% |
| Feb 2026 | 73.8% | 8.1% | 4.4% | 5.4% | 1.1% | 1.6% | 1.1% | 0.88% | 0.88% | 0.71% | 1.1% | 0.47% | 0.25% | 0.12% |
| Mar 2026 | 72.5% | 8% | 5.3% | 5.3% | 1.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.7% | 1.1% | 0.58% | 0.24% | 0.14% |
| Apr 2026 | 73.2% | 8.1% | 4.4% | 5.4% | 1.3% | 1.6% | 1.1% | 0.88% | 1.1% | 0.88% | 1.1% | 0.58% | 0.32% | 0.12% |
| May 2026 | 73.1% | 8% | 4.4% | 5.4% | 1.3% | 1.6% | 1.1% | 1.1% | 1.1% | 0.87% | 0.87% | 0.7% | 0.32% | 0.14% |
| Jun 2026 | 70.7% | 7.8% | 5.2% | 6.4% | 1.9% | 1.9% | 1% | 1.3% | 1% | 0.85% | 0.85% | 0.68% | 0.31% | 0.17% |
| Jul 2026 | 71.1% | 7.8% | 4.3% | 6.4% | 1.9% | 2.3% | 1% | 1% | 0.85% | 1% | 1% | 0.68% | 0.38% | 0.14% |
| Aug 2026 | 74.2% | 8.2% | 4.5% | 4.5% | 1.6% | 1.6% | 1.1% | 0.89% | 0.89% | 0.73% | 0.89% | 0.58% | 0.26% | 0.12% |
| Sep 2026 | 70.2% | 7.7% | 5.2% | 5.2% | 3.5% | 2.3% | 1.3% | 1% | 0.84% | 0.84% | 0.84% | 0.68% | 0.37% | 0.14% |
How has the Connetix and MAGNA-TILES comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: MAGNA-TILES took it in January 2026, Connetix took it in September 2026.
- Across the 12 months ending September 2026, Connetix’s share of searches among toy brands in Australia moved from 3.3% to 3.5%, and its estimated monthly branded searches held steady at 14.8K.
- Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands in Australia moved from 1.8% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 9.9K.
How did search popularity change for Australia toy brands in September 2026?
2 changes
In September 2026, Connetix gained share of searches among toy brands in Australia, from 1.6% to 3.5%.
In September 2026, MAGNA-TILES gained share of searches among toy brands in Australia, from 1.6% to 2.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Connetix’s and MAGNA-TILES’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Connetix
1 branded search term
- connetix
MAGNA-TILES
1 branded search term
- magna tiles
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