Brandwave

CommBank vs Macquarie Bank:Which is searched more in Australia?

In September 2026, CommBank had more branded searches than Macquarie Bank among banks in Australia. CommBank had about 1.6 million branded searches, while Macquarie Bank had 201,000. CommBank made up 28.4% of all bank searches we track, and Macquarie Bank accounted for 3.5%.

Share of searches among banks in Australia in September 2026Is CommBank or Macquarie Bank more popular in search?
CommBank28.4%1.6M searches
vs
Macquarie Bank3.5%201K searches

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Is CommBank or Macquarie Bank more popular in search?

Compare the banks Australians open everyday and savings accounts with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CommBank and Macquarie Bank among banks in Australia, by month

Share of searches by month for CommBank, Macquarie Bank. The figures are in the table below the chart.

View monthly share of searches table
MonthCommBankANZWestpacNABBendigo BankMacquarie BankubankINGUp
Oct 202530.5%20.6%20.6%17.6%5.1%3.4%1%0.86%0.45%
Nov 202528.4%21.3%21.3%18.2%5.2%3.5%0.86%0.79%0.47%
Dec 202529.6%22.2%22.2%15.6%5.5%3%0.9%0.64%0.4%
Jan 202629.8%22.4%22.4%15.6%4.5%3%1.1%0.75%0.49%
Feb 202631.1%19%23.3%16.3%4.7%3.1%1.2%0.78%0.51%
Mar 202628.5%21.4%21.4%18.3%5.3%2.9%1.1%0.72%0.47%
Apr 202625.7%23.5%23.5%16.4%5.8%3.1%0.95%0.64%0.42%
May 202625.5%23.2%23.2%16.2%5.7%3.8%1.1%0.78%0.51%
Jun 202626%23.7%23.7%16.6%4.7%3.2%1.2%0.65%0.43%
Jul 202626%23.7%23.7%16.6%4.8%3.2%0.96%0.68%0.43%
Aug 202627.9%18.7%22.9%19.4%5.6%3.1%1.1%0.77%0.51%
Sep 202628.4%21%21%18.1%5.2%3.5%1.3%1%0.57%

How has the CommBank and Macquarie Bank comparison changed over the last 12 months?

3 findings
  • CommBank was ahead of Macquarie Bank in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, CommBank’s share of searches among banks in Australia moved from 30.5% to 28.4%, and its estimated monthly branded searches moved from 2.2M to 1.6M.
  • Across the 12 months ending September 2026, Macquarie Bank’s share of searches among banks in Australia moved from 3.4% to 3.5%, and its estimated monthly branded searches moved from 246K to 201K.

How did search popularity change for Australia banks in September 2026?

2 changes
  1. CommBank’s share of searches among banks in Australia has gained ground for 3 months in a row, from 26% to 28.4% in September 2026.

  2. Estimated monthly branded searches for Macquarie Bank in Australia fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using CommBank’s and Macquarie Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CommBank

2 branded search terms

  • commbank
  • commonwealth bank

Macquarie Bank

1 branded search term

  • macquarie bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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Put your own brand in this comparison

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