Coach vs St. Agni:Which is more popular?
In September 2026, Coach had more branded searches than St. Agni among handbag brands in Australia. Coach had about 165,000 branded searches, while St. Agni had 3,600. Coach made up 33.4% of all handbag brand searches we track, and St. Agni accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about handbag brands, Coach appeared in three of the five answers and St. Agni in two. Coach and St. Agni were each mentioned first in two of the four answers that named either.
Who do people search for more?
Coach, about 46 searches for every 1 for St. Agni
Who does AI mention more?
Coach, mentioned in 3 of 5 answers, St. Agni in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow Coach vs St. Agni and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top handbag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Coach was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. St. Agni was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coach and St. Agni were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coach3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Oroton3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Louis Vuitton2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mimco2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Louenhide2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Status Anxiety2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
The Horse2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
St. Agni2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gucci1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Longchamp1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about handbag brands
5 answers
Asked ChatGPT
“What are the best handbag brands in Australia?”
Asked ChatGPT
“Which designer handbag brand is worth buying?”
Asked ChatGPT
“What are good Australian handbag brands?”
Searched Google, AI Overview
“handbags”
Searched Google, AI Overview
“designer handbags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Coach or St. Agni more popular in search?
This chart shows how often people search Google for Coach and St. Agni by name. Each line represents a brand's share of searches for all 17 handbag brands we track, month by month, from searches in Australia.
Share of searches by month for Coach, St. Agni. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coach | Louis Vuitton | Gucci | Longchamp | Guess | Oroton | Mimco | Michael Kors | Prada | Kate Spade | Louenhide | Status Anxiety | Marc Jacobs | The Horse | St. Agni |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25% | 16.8% | 9.2% | 9.2% | 6.1% | 7.5% | 6.1% | 4.1% | 4.1% | 2.2% | 2.7% | 1.8% | 1.5% | 1.5% | 0.66% |
| Nov 2025 | 28% | 12.5% | 6.9% | 8.4% | 6.9% | 8.4% | 6.9% | 4.6% | 3.8% | 2.5% | 3.8% | 2% | 1.7% | 1.7% | 0.61% |
| Dec 2025 | 29.9% | 13.5% | 6% | 9% | 7.4% | 9% | 6% | 4% | 3.3% | 2.2% | 3.3% | 1.8% | 1.5% | 1.5% | 0.54% |
| Jan 2026 | 28.4% | 15.5% | 7% | 10.4% | 5.7% | 7% | 5.7% | 3.8% | 3.8% | 2.1% | 3.8% | 1.7% | 1.4% | 1.7% | 0.76% |
| Feb 2026 | 28.7% | 15.8% | 8.6% | 8.6% | 5.8% | 7.1% | 5.8% | 3.2% | 3.9% | 2.1% | 3.9% | 1.7% | 1.4% | 1.4% | 0.76% |
| Mar 2026 | 31.1% | 14% | 7.6% | 9.3% | 5.1% | 7.6% | 6.3% | 2.8% | 4.2% | 1.9% | 3.4% | 1.9% | 1.2% | 1.5% | 0.67% |
| Apr 2026 | 31.4% | 14.1% | 7.7% | 7.7% | 5.2% | 7.7% | 6.3% | 3.4% | 4.2% | 2.3% | 3.4% | 1.9% | 1.3% | 1.5% | 0.67% |
| May 2026 | 29.4% | 13.2% | 8.8% | 8.8% | 5.9% | 8.8% | 5.9% | 3.2% | 3.9% | 2.2% | 3.2% | 1.8% | 1.4% | 1.4% | 0.78% |
| Jun 2026 | 38.3% | 11.5% | 6.3% | 7.7% | 5.2% | 7.7% | 5.2% | 3.4% | 3.4% | 2.3% | 2.8% | 1.5% | 1.3% | 1.5% | 0.55% |
| Jul 2026 | 38.1% | 11.5% | 7.7% | 9.4% | 5.1% | 6.3% | 5.1% | 3.4% | 3.4% | 1.9% | 2.3% | 1.5% | 1.3% | 1.3% | 0.68% |
| Aug 2026 | 35.3% | 13% | 7.1% | 8.7% | 5.8% | 7.1% | 4.8% | 3.9% | 3.9% | 2.1% | 2.6% | 1.4% | 1.2% | 1.4% | 0.63% |
| Sep 2026 | 33.4% | 12.3% | 8.2% | 8.2% | 6.7% | 6.7% | 5.5% | 4.5% | 3.7% | 2.5% | 2.5% | 1.6% | 1.3% | 1.3% | 0.73% |
St. Agni sells other things too, so only its searches that name this product count here, like “st agni bag”.
How has the Coach and St. Agni comparison changed over the last 12 months?
3 findings
- Coach was ahead of St. Agni in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coach’s share of searches among handbag brands in Australia moved from 25% to 33.4%, and its estimated monthly branded searches moved from 110K to 165K.
- Across the 12 months ending September 2026, St. Agni’s share of searches among handbag brands in Australia moved from 0.66% to 0.73%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for Australia handbag brands in September 2026?
2 changes
In September 2026, Coach lost share of searches among handbag brands in Australia, from 35.3% to 33.4%.
Estimated monthly branded searches for St. Agni in Australia rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Coach’s and St. Agni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among handbag brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.