Chanel vs Versace:Which is more popular?
In September 2026, Versace had more branded searches than Chanel among fragrance brands in Australia. Versace had about 27,100 branded searches, while Chanel had 22,200. Versace made up 11% of all fragrance brand searches we track, and Chanel accounted for 9%. When we asked ChatGPT and Google AI Overviews about fragrance brands, Chanel appeared in three of the four answers and Versace in one. Chanel was mentioned before Versace in every answer that named either.
Who do people search for more?
Versace, about 22% more searches than Chanel
Who does AI mention more?
Chanel, mentioned in 3 of 4 answers, Versace in 1
Who does AI recommend more?
Chanel, named ahead of Versace in 2 of 2 answers
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Top fragrance brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Chanel was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Versace was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Chanel was listed before Versace in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Yves Saint Laurent4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Chanel3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Le Labo1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Versace1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Dior Beauty1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jo Malone1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prada1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Tom Ford1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Maison Francis Kurkdjian1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Burberry0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about fragrance brands
4 answers
Asked ChatGPT
“What are the best perfume brands in Australia?”
Asked ChatGPT
“Which women's perfume is most popular in Australia?”
Asked ChatGPT
“What's a good long-lasting perfume?”
Searched Google, AI Overview
“perfume”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best perfume”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Chanel or Versace more popular in search?
This chart shows how often people search Google for Chanel and Versace by name. Each line represents a brand's share of searches for all 15 fragrance brands we track, month by month, from searches in Australia.
Share of searches by month for Versace, Chanel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Labo | Yves Saint Laurent | Versace | Chanel | Burberry | Dior Beauty | Jo Malone | Prada | Tom Ford | KAYALI | Marc Jacobs | Gucci | Maison Francis Kurkdjian | Rabanne | Viktor&Rolf |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15.5% | 12.7% | 8.5% | 8.5% | 6.9% | 6.9% | 8.5% | 6.9% | 6.9% | 4.6% | 4.6% | 3.8% | 3.1% | 1.6% | 1% |
| Nov 2025 | 10.7% | 13.1% | 8.8% | 8.8% | 7.2% | 7.2% | 10.7% | 5.9% | 5.9% | 7.2% | 5.9% | 3.9% | 2.1% | 1.4% | 1.3% |
| Dec 2025 | 9.9% | 12.2% | 9.9% | 9.9% | 8.1% | 6.7% | 9.9% | 6.7% | 5.4% | 4.4% | 6.7% | 4.4% | 2.4% | 1.7% | 1.5% |
| Jan 2026 | 12.6% | 12.6% | 8.4% | 10.3% | 6.9% | 8.4% | 8.4% | 5.6% | 6.9% | 4.6% | 5.6% | 3.8% | 3.1% | 1.5% | 1.2% |
| Feb 2026 | 13.7% | 11.2% | 9.1% | 9.1% | 7.5% | 9.1% | 7.5% | 6.1% | 6.1% | 5% | 6.1% | 4.1% | 2.7% | 1.4% | 1.1% |
| Mar 2026 | 15.6% | 12.8% | 8.5% | 8.5% | 7% | 7% | 8.5% | 5.7% | 7% | 5.7% | 4.7% | 3.8% | 2.5% | 1.4% | 1.1% |
| Apr 2026 | 14.8% | 12.1% | 8.1% | 9.9% | 6.6% | 8.1% | 9.9% | 6.6% | 5.4% | 5.4% | 4.4% | 3.6% | 2.9% | 1.4% | 1% |
| May 2026 | 13.2% | 13.2% | 8.8% | 10.8% | 7.2% | 7.2% | 8.8% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 2.6% | 1.8% | 1.1% |
| Jun 2026 | 15.5% | 12.7% | 8.5% | 10.3% | 6.9% | 6.9% | 8.5% | 6.9% | 5.7% | 4.6% | 4.6% | 3.8% | 2.5% | 1.6% | 1.1% |
| Jul 2026 | 13.9% | 13.9% | 9.3% | 9.3% | 7.6% | 7.6% | 7.6% | 6.2% | 6.2% | 5.1% | 5.1% | 3.4% | 2.2% | 1.8% | 1.2% |
| Aug 2026 | 14.2% | 11.7% | 9.5% | 9.5% | 7.8% | 7.8% | 7.8% | 6.4% | 7.8% | 4.3% | 4.3% | 3.5% | 2.3% | 2.3% | 0.93% |
| Sep 2026 | 16.4% | 13.4% | 11% | 9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 4% | 4% | 3.3% | 2.2% | 1.8% | 0.93% |
How has the Chanel and Versace comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Versace took it in September 2026.
- Across the 12 months ending September 2026, Chanel’s share of searches among fragrance brands in Australia moved from 8.5% to 9%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Versace’s share of searches among fragrance brands in Australia moved from 8.5% to 11%, and its estimated monthly branded searches moved from 18.1K to 27.1K.
How did search popularity change for Australia fragrance brands in September 2026?
2 changes
In September 2026, Versace overtook Chanel to rank 3rd among fragrance brands in Australia, with 11% of the searches.
In September 2026, Chanel lost share of searches among fragrance brands in Australia, from 9.5% to 9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Chanel’s and Versace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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