Casio vs Daniel Wellington:Which is more popular?
In September 2026, Casio had more branded searches than Daniel Wellington among watch brands in Australia. Casio had about 40,500 branded searches, while Daniel Wellington had 5,400. Casio made up 13.1% of all watch brand searches we track, and Daniel Wellington accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about watch brands, Casio appeared in all five answers and Daniel Wellington in none.
Who do people search for more?
Casio, about 8 searches for every 1 for Daniel Wellington
Who does AI mention more?
Casio, mentioned in every answer we collected
Who does AI recommend more?
Casio, the only one of the two named
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Top watch brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Casio appeared in all five answers. Daniel Wellington did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Seiko5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Citizen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Longines3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tissot3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Fossil2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Rolex1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
TAG Heuer1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Omega0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Daniel Wellington0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about watch brands
5 answers
Asked ChatGPT
“What's the best watch brand for men in Australia?”
Asked ChatGPT
“Which affordable watch brand is good quality?”
Asked ChatGPT
“Which watch brand makes a good gift?”
Searched Google, AI Overview
“watches”
Searched Google, AI Overview
“mens watches”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Casio or Daniel Wellington more popular in search?
This chart shows how often people search Google for Casio and Daniel Wellington by name. Each line represents a brand's share of searches for all 11 watch brands we track, month by month, from searches in Australia.
Share of searches by month for Casio, Daniel Wellington. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rolex | Seiko | Casio | TAG Heuer | Omega | Longines | Tissot | Citizen | Fossil | Daniel Wellington | Nixon |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.8% | 13.4% | 10.9% | 13.4% | 7.3% | 4.9% | 7.3% | 4.9% | 4% | 2.7% | 1.5% |
| Nov 2025 | 25.6% | 14% | 11.5% | 11.5% | 6.3% | 5.1% | 7.7% | 5.1% | 5.1% | 6.3% | 1.9% |
| Dec 2025 | 25.1% | 13.7% | 13.7% | 11.2% | 7.5% | 5% | 7.5% | 6.2% | 4.1% | 4.1% | 1.8% |
| Jan 2026 | 29.7% | 13.3% | 10.9% | 13.3% | 7.3% | 4.9% | 7.3% | 5.9% | 3.3% | 2.7% | 1.4% |
| Feb 2026 | 28% | 15.3% | 12.5% | 12.5% | 6.8% | 4.6% | 6.8% | 5.6% | 3.7% | 2.5% | 1.7% |
| Mar 2026 | 27% | 14.8% | 12.1% | 12.1% | 6.6% | 6.6% | 8.1% | 5.4% | 3% | 3% | 1.3% |
| Apr 2026 | 31.3% | 14% | 11.5% | 11.5% | 6.3% | 6.3% | 7.7% | 5.1% | 2.8% | 2.3% | 1.2% |
| May 2026 | 27.8% | 15.2% | 10.2% | 12.4% | 6.8% | 6.8% | 8.3% | 5.6% | 3.7% | 2% | 1.1% |
| Jun 2026 | 25.3% | 16.9% | 11.3% | 11.3% | 7.6% | 6.2% | 7.6% | 6.2% | 4.1% | 2.3% | 1.2% |
| Jul 2026 | 25.5% | 17% | 11.4% | 11.4% | 7.6% | 6.2% | 7.6% | 6.2% | 3.4% | 2.3% | 1.2% |
| Aug 2026 | 26.8% | 17.9% | 12% | 9.8% | 8% | 6.6% | 6.6% | 5.4% | 3.6% | 2% | 1.3% |
| Sep 2026 | 24% | 16% | 13.1% | 10.7% | 8.8% | 7.2% | 7.2% | 5.9% | 3.9% | 1.7% | 1.4% |
How has the Casio and Daniel Wellington comparison changed over the last 12 months?
3 findings
- Casio was ahead of Daniel Wellington in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Casio’s share of searches among watch brands in Australia moved from 10.9% to 13.1%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
- Across the 12 months ending September 2026, Daniel Wellington’s share of searches among watch brands in Australia moved from 2.7% to 1.7%, and its estimated monthly branded searches moved from 8.1K to 5.4K.
How did search popularity change for Australia watch brands in September 2026?
2 changes
In September 2026, Casio gained share of searches among watch brands in Australia, from 12% to 13.1%.
Estimated monthly branded searches for Daniel Wellington in Australia fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Casio’s and Daniel Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Casio
1 branded search term
- casio watch
Daniel Wellington
1 branded search term
- daniel wellington
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