Carhartt WIP vs Hard Yakka:Which is more popular?
In September 2026, Hard Yakka had more branded searches than Carhartt WIP among workwear brands in Australia. Hard Yakka had about 9,900 branded searches, while Carhartt WIP had 1,310. Hard Yakka made up 35.6% of all workwear brand searches we track, and Carhartt WIP accounted for 4.7%. When we asked ChatGPT and Google AI Overviews about workwear brands, Hard Yakka appeared in all four answers and Carhartt WIP in none.
Who do people search for more?
Hard Yakka, about 8 searches for every 1 for Carhartt WIP
Who does AI mention more?
Hard Yakka, mentioned in every answer we collected
Who does AI recommend more?
Hard Yakka, the only one of the two named
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Top workwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Hard Yakka appeared in all four answers. Carhartt WIP did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
FXD1st- Hard Yakka2nd
Bisley3rd
Dickies4th
Syzmik5th
King Gee–
Carhartt WIP–
Portwest–
Ritemate–
UNIT–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Hard Yakka4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bisley3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- FXD3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Syzmik1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Dickies1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- King Gee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Carhartt WIP0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Portwest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ritemate0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- UNIT0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about workwear brands
4 answers
Asked ChatGPT
“What's the best workwear brand in Australia?”
Asked ChatGPT
“Which work pants are most durable for tradies?”
Asked ChatGPT
“Which hi-vis workwear is most comfortable?”
Searched Google, AI Overview
“workwear”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“work pants”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Carhartt WIP or Hard Yakka more popular in search?
This chart shows how often people search Google for Carhartt WIP and Hard Yakka by name. Each line represents a brand's share of searches for all ten workwear brands we track, month by month, from searches in Australia.
Share of searches by month for Hard Yakka, Carhartt WIP. The figures are in the table below the chart.
View monthly share of searches table
| Month | Hard Yakka | Bisley | King Gee | Syzmik | FXD | Carhartt WIP | Portwest | Ritemate | Dickies | UNIT |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.7% | 21.1% | 17.3% | 6.1% | 6.1% | 3.8% | 3.2% | 2.3% | 0.83% | 0.67% |
| Nov 2025 | 39.6% | 17.7% | 17.7% | 6.2% | 6.2% | 5.2% | 3.3% | 2.4% | 0.69% | 1% |
| Dec 2025 | 37.3% | 20.3% | 16.6% | 6% | 7.4% | 5.1% | 3.3% | 2.2% | 0.97% | 0.78% |
| Jan 2026 | 35.7% | 19.5% | 15.9% | 6.9% | 6.9% | 6.8% | 3.6% | 2.1% | 1.7% | 0.94% |
| Feb 2026 | 30.6% | 16.7% | 13.6% | 7.4% | 5.9% | 16.4% | 4.9% | 2.7% | 1.2% | 0.65% |
| Mar 2026 | 27.9% | 18.6% | 15.2% | 6.8% | 5.4% | 14.9% | 4.5% | 2.5% | 3.7% | 0.59% |
| Apr 2026 | 28.4% | 18.9% | 15.5% | 6.9% | 5.5% | 13.8% | 4.6% | 2.1% | 3.7% | 0.6% |
| May 2026 | 30.4% | 20.4% | 13.6% | 6% | 6% | 13.1% | 4% | 1.8% | 4% | 0.65% |
| Jun 2026 | 31.3% | 21% | 14% | 6.2% | 6.2% | 8.8% | 4.9% | 1.9% | 4.9% | 0.83% |
| Jul 2026 | 28.5% | 19% | 12.7% | 6.9% | 6.9% | 15.6% | 4.6% | 2.1% | 2.9% | 0.75% |
| Aug 2026 | 36% | 19.6% | 13.1% | 5.7% | 7.1% | 8.6% | 4.8% | 2.1% | 2.1% | 0.77% |
| Sep 2026 | 35.6% | 19.4% | 15.8% | 8.6% | 6.8% | 4.7% | 4.7% | 2.6% | 0.94% | 0.76% |
Carhartt WIP sells other things too, so only its searches that name this product count here, like “carhartt workwear”.
How has the Carhartt WIP and Hard Yakka comparison changed over the last 12 months?
3 findings
- Hard Yakka was ahead of Carhartt WIP in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt WIP’s share of searches among workwear brands in Australia moved from 3.8% to 4.7%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
- Across the 12 months ending September 2026, Hard Yakka’s share of searches among workwear brands in Australia moved from 38.7% to 35.6%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
How did search popularity change for Australia workwear brands in September 2026?
3 changes
In September 2026, Syzmik overtook Carhartt WIP and FXD to rank 4th among workwear brands in Australia, with 8.6% of the searches.
In September 2026, Carhartt WIP lost share of searches among workwear brands in Australia, from 8.6% to 4.7%.
Estimated monthly branded searches for Hard Yakka in Australia fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carhartt WIP’s and Hard Yakka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt WIP
2 branded search terms
- carhartt work pants
- carhartt workwear
Hard Yakka
1 branded search term
- hard yakka
Other head-to-heads among workwear brands
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