Brandwave

Capstar vs Simparica:Which is more popular?

In September 2026, Simparica had more branded searches than Capstar among flea and worm treatment brands in Australia. Simparica had about 1,900 branded searches, while Capstar had 590. Simparica made up 3.3% of all flea and worm treatment brand searches we track, and Capstar accounted for 1%. When we asked ChatGPT and Google AI Overviews about flea and worm treatment brands, Capstar and Simparica each appeared in two of the five answers. Capstar and Simparica were each mentioned first in one of the two answers that named either.

Among flea and worm treatment brands in Australia in September 2026

Who do people search for more?

Simparica, about 3 searches for every 1 for Capstar

Simparica 1.9K searchesCapstar 590 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Capstar in 2 of 5Simparica in 2 of 5

Who does AI recommend more?

Each is named first in 1 of 2 answers.

Capstar first in 1Simparica first in 1

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Top flea and worm treatment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capstar was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Simparica was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Capstar and Simparica were each listed first in one of the two answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NexGard1st
  2. Bravecto2nd
  3. Drontal3rd
  4. Capstar4th
  5. Simparica5th
  6. Seresto6th
  7. Frontline–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NexGard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bravecto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Simparica2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Capstar2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drontal1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Seresto1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Frontline0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flea and worm treatment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.

Is Capstar or Simparica more popular in search?

This chart shows how often people search Google for Capstar and Simparica by name. Each line represents a brand's share of searches for all seven flea and worm treatment brands we track, month by month, from searches in Australia.

Capstar and Simparica among flea and worm treatment brands in Australia, by month

Share of searches by month for Simparica, Capstar. The figures are in the table below the chart.

View monthly share of searches table
MonthNexGardBravectoFrontlineDrontalSimparicaCapstarSeresto
Oct 202573.1%11.7%6.4%2.8%4.3%1%0.69%
Nov 202573.4%11.8%6.4%3.4%3.4%1.1%0.57%
Dec 202573%11.7%6.3%3.5%3.5%1.3%0.84%
Jan 202673.2%11.2%6%3.3%3.9%1.5%0.81%
Feb 202674.6%9.7%6.4%3.5%3.5%1.6%0.58%
Mar 202672%11%7.4%3.3%3.9%1.8%0.65%
Apr 202671.9%11.5%7.7%3.4%3.4%1.5%0.55%
May 202674.2%9.7%7.9%3.5%2.9%1.3%0.46%
Jun 202670.6%10.8%8.8%3.9%3.9%1.4%0.51%
Jul 202675.6%9.9%6.5%3.6%2.9%1.1%0.47%
Aug 202674.8%9.3%7.6%3.4%3.4%1%0.45%
Sep 202674.2%11.4%6.2%3.3%3.3%1%0.67%

How has the Capstar and Simparica comparison changed over the last 12 months?

3 findings

How did search popularity change for Australia flea and worm treatment brands in September 2026?

1 change
  1. Estimated monthly branded searches for Simparica in Australia fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Capstar’s and Simparica’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capstar

1 branded search term

  • capstar

Simparica

1 branded search term

  • simparica

How the Brand Demand Index is measured

Other head-to-heads among flea and worm treatment brands

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