Camilla and Marc vs St. Agni:Which is more popular?
In September 2026, Camilla and Marc had more branded searches than St. Agni among designer fashion labels in Australia. Camilla and Marc had about 40,500 branded searches, while St. Agni had 33,100. Camilla and Marc made up 6.6% of all designer fashion label searches we track, and St. Agni accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about designer fashion labels, Camilla and Marc and St. Agni each appeared in three of the five answers. Camilla and Marc was mentioned before St. Agni in every answer that named either.
Who do people search for more?
Camilla and Marc, about 22% more searches than St. Agni
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Camilla and Marc, named ahead of St. Agni in 3 of 3 answers
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Top designer fashion labels in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Camilla and Marc and St. Agni were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Camilla and Marc was listed before St. Agni in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Aje1st- Camilla and Marc2nd
- Christopher Esber3rd
Camilla4th
Zimmermann5th
Rebecca Vallance6th
Shona Joy7th
Alémais8th
St. Agni9th
Bec + Bridge10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Aje5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Camilla and Marc3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zimmermann3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Alémais3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St. Agni3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Christopher Esber3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Camilla3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shona Joy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rebecca Vallance2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Sir the Label2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about designer fashion labels
5 answers
Asked ChatGPT
“Which Australian designer fashion label should I shop?”
Asked ChatGPT
“What are the best Australian fashion labels?”
Asked ChatGPT
“Which Australian label is best for a wedding guest dress?”
Searched Google, AI Overview
“designer dresses”
Searched Google, AI Overview
“australian designer brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in Australia on October 26, 2026.
Is Camilla and Marc or St. Agni more popular in search?
This chart shows how often people search Google for Camilla and Marc and St. Agni by name. Each line represents a brand's share of searches for all 15 designer fashion labels we track, month by month, from searches in Australia.
Share of searches by month for Camilla and Marc, St. Agni. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aje | Bec + Bridge | Scanlan Theodore | Camilla and Marc | Shona Joy | Zimmermann | Alémais | Rebecca Vallance | Sir the Label | St. Agni | Viktoria & Woods | Faithfull the Brand | Christopher Esber | Sass & Bide | Camilla |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 20.2% | 16.4% | 9% | 6.1% | 7.4% | 7.4% | 4.1% | 6.1% | 6.1% | 4.9% | 4.1% | 2.7% | 1.8% | 3.3% | 0.48% |
| Nov 2025 | 24.6% | 16.5% | 7.4% | 6% | 7.4% | 7.4% | 4% | 4% | 6% | 4.9% | 4% | 2.7% | 1.2% | 3.3% | 0.39% |
| Dec 2025 | 22.4% | 18.3% | 8.2% | 5.5% | 4.5% | 8.2% | 4.5% | 3.7% | 6.7% | 5.5% | 4.5% | 3.7% | 1.3% | 2.5% | 0.53% |
| Jan 2026 | 17.7% | 17.7% | 7.9% | 5.3% | 6.5% | 6.5% | 4.4% | 4.4% | 5.3% | 5.3% | 4.4% | 2.9% | 1.6% | 9.7% | 0.51% |
| Feb 2026 | 19.4% | 15.9% | 10.7% | 7.1% | 7.1% | 5.8% | 3.9% | 4.8% | 5.8% | 5.8% | 4.8% | 2.1% | 1.7% | 3.2% | 1.7% |
| Mar 2026 | 23% | 15.4% | 10.3% | 6.9% | 6.9% | 6.9% | 3.8% | 4.6% | 5.6% | 5.6% | 4.6% | 2.1% | 1.7% | 2.1% | 0.68% |
| Apr 2026 | 23.6% | 15.8% | 10.6% | 7.1% | 5.8% | 5.8% | 3.9% | 4.7% | 4.7% | 7.1% | 4.7% | 1.7% | 1.4% | 2.1% | 0.86% |
| May 2026 | 23.3% | 15.6% | 10.5% | 7% | 5.7% | 7% | 3.8% | 4.7% | 4.7% | 7% | 4.7% | 1.7% | 1.7% | 2.1% | 0.45% |
| Jun 2026 | 24.2% | 13.3% | 10.8% | 7.3% | 8.9% | 7.3% | 3.2% | 4.9% | 4.9% | 5.9% | 4% | 1.8% | 1.5% | 1.8% | 0.41% |
| Jul 2026 | 21.2% | 14.2% | 11.6% | 6.4% | 6.4% | 7.8% | 4.3% | 5.2% | 5.2% | 6.4% | 5.2% | 2.3% | 1.6% | 1.9% | 0.36% |
| Aug 2026 | 21.9% | 14.7% | 9.8% | 6.6% | 8% | 6.6% | 4.4% | 5.4% | 5.4% | 6.6% | 4.4% | 2.4% | 2% | 1.6% | 0.35% |
| Sep 2026 | 21.9% | 17.8% | 9.8% | 6.6% | 6.6% | 6.6% | 5.4% | 5.4% | 5.4% | 5.4% | 3.6% | 2.4% | 1.6% | 1.3% | 0.47% |
How has the Camilla and Marc and St. Agni comparison changed over the last 12 months?
3 findings
- Camilla and Marc was ahead of St. Agni in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Camilla and Marc’s share of searches among designer fashion labels in Australia moved from 6.1% to 6.6%, and its estimated monthly branded searches held steady at 40.5K.
- Across the 12 months ending September 2026, St. Agni’s share of searches among designer fashion labels in Australia moved from 4.9% to 5.4%, and its estimated monthly branded searches held steady at 33.1K.
How did search popularity change for Australia designer fashion labels in September 2026?
3 changes
In September 2026, Alémais overtook St. Agni and 2 others to rank 7th among designer fashion labels in Australia, with 5.4% of the searches.
In September 2026, St. Agni lost share of searches among designer fashion labels in Australia, from 6.6% to 5.4%.
In September 2026, Camilla and Marc rose from 5th to 4th among designer fashion labels in Australia.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Camilla and Marc’s and St. Agni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Camilla and Marc
1 branded search term
- camilla and marc
St. Agni
1 branded search term
- st agni
Other head-to-heads among designer fashion labels
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